Facebook: What Exactly are We Sharing When We Update Our Statuses?

Copyright As An Online Reputation Management Tool: A Round Hole For A Square Peg

Social Media Status Updates - July 2014 #3

10 Tips for Creating an Effective Social Media Policy

Top 10 Privacy Considerations for Digital Marketing Campaigns

Regulation and Enterprise Social Media

Everyone's heard the saying, "opposites attract," but do they last forever? As a culture, we love rooting for hopeless relationships—whether in books, movies, or reality. The naïve pig and prolific spider in, “Charlotte’s Web.” The wealthy, obnoxious woman and struggling carpenter in the movie, “Overboard.” Oil and vinegar or dry wine and steak. We close the book and leave the movie imagining happily ever after. We enjoy contrasting tastes that complement one another. In other real-life scenarios, it’s much more complicated.

Take the connection between regulation and compliance and enterprise social media. They seemingly repel one another. But by embracing differences and making compromises, this relationship can work harmoniously. And we don’t have to dream about it.

That’s why we invited Joanna Belbey, Social Media and Compliance Specialist for Actiance, Inc., Tom Chernaik, CEO of Command Post, and DeShelia Spann, who directs employee advocacy initiatives as the Digital Marketing Manager at Eaton, to steer us in our exclusive, live webinar: Charting the Course for Enterprise Social Media in a Regulated Industry. Join us to explore enterprise social media strategy for regulated businesses on
 Tuesday, June 24, at 12 p.m. EST / 9 a.m. PST.

http://goo.gl/kUefpm

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Add Fuel to Your Social Media Marketing with Content Curation

If your company does not practice content curation, your social media presence is likely overly brand-focused.  Making your social media marketing all about your brand is a major faux pas; it runs
contrary to the ethos of community-based social media—where authentic engagement and an active exchange of ideas are de rigueur. You should refrain from being overly “salesy” in your social media marketing.  Your social networks hold more value than simply acting as content distribution channels. Direct sales solicitation is not welcome on social media, and your social audience will indeed unfollow and unlike you for interruptive messaging.  Only talking about yourself and sharing your own content is not social. Ensure that your social media marketing is not off-putting by offering value with high-quality content curation.

Content curation can significantly broaden your social audience. To leverage the power of content curation, you must seek out, find, curate and share highly relevant, industry-leading content across your social networks—including Facebook, Twitter, Google+ and LinkedIn at a minimum.  High-quality content curation is valuable to others and can ramp up your social lead generation. 

http://goo.gl/8QClAv

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7 Tips for Getting More Quality Social Media Followers

The world of social media is opening up a vast array of possibilities for businesses, particularly in raising brand awareness and reaching out to customers. Using sites like Facebook, Twitter, Pinterest, and Instagram effectively can really give companies an advantage over their competitors, but it requires getting enough followers to make a difference. As social media has matured, it has also become apparent that getting a lot of followers isn’t the only key to success; they have to be quality followers. With that in mind, here are several ways you can get good followers for your various social media outlets.

http://goo.gl/99PL3a

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Why Law Firms Are Starting to Think Like Media Companies

Lawyers and Social Media: Ethical Considerations, Problems and Pitfalls

Legal Business Development: Are You Running a “Feast or Famine” Practice?

Social Media Misuse in the Workplace Rising, Companies Take Action and Implement Policies

Unscrambling The Myths About Social Media [INFOGRAPHIC]

Social media has transformed the way we communicate, how we consume content, and the speed at which we demand marketers respond to our needs.

 

Today, it's important for brand and marketers to be agile - to adapt to consumers' dynamic and synchronize with modern tech culture. Companies that can't provide real-time, relevant content and experiences will become obsolete.

 

In a mission to leverage cultural insights to elevate brands' efforts in all aspects of marketing and innovation, the folks at sparksandhoney have unscrambled the myths about social media to help you stay in sync with shifting online habits.

 

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Social Media for Your Business: Finding the Time

The most common excuse for small businesses not being active on social media is almost always that there isn't enough time. Hey, I can relate. Running a small business usually means working 80-100 hours each week, and that's just taking care of the everyday run-of-the-mill stuff to make sure that you'll still be open for business next week.

There are only two primary options for getting your social presence out there: do it yourself or hire someone else. Having an employee, or a group of employees, on your staff to handle social media marketing kind of falls under both categories, but there are glaring problems with that scenario. First, if you don't already know what to do yourself, how will you train anyone else to do it? Second, the costs involved with hiring people aren't small, and once they're hired you have to go back to how to train them.

Outsourcing your SM marketing isn't a bad option, but then you're dealing with an unknown third party. That could be potentially dangerous for your brand if things don't go well. So then you're back to where you started: either do it yourself or don't do it at all. If I can give you some advice, it would be this - not doing it at all isn't an option either. The world is different now whether you like it or not, so really your two options come down to getting on the social media train or closing up shop.

http://socialmediatoday.com/sendible/2454571/social-media-your-business-finding-time

Interesting legal issues at Wired Next Fest 2014

9 Fresh and Effective Ideas for Your Social Media and Content Marketing Campaigns

Audiences are just drowning in horrible content, even after Google and its Hummingbird changes. Worse yet, people (and companies) are still using methods that are dated and maybe at most one or two ways to market their content. 

Let’s think about this for a minute. Brands today have more options for content marketing, such as investing in social media strategies, blogs, eBooks, videos, and much more. If you’re smart, you’ll know that the more ways you market your content, the better the results you want will be.  This means consistently coming up with lots of content marketing ideas in order to get more engaging content out there. 

Brain burnt out from trying to find fresh and effective ideas? Don’t worry, I’ve got you covered. 

http://goo.gl/FYNX22

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Business Law Newsletter - May 2014

Social Media and Its Influence on the Legal Realm

Posted by:Kayla Minguez

There are certain ethical boundaries that define the law industry, and some people may argue social media hasn’t exactly made ethical dilemmas easy to solve.  Keep reading to learn about how social media has impacted legal proceedings, and what that means for legal experts or even members of a jury.

Getting Too Friendly on Facebook

It may not ordinarily seem like a conflict of interest for a lawyer to accept a friend request from a local judge on Facebook, but if those two legal experts are together in a courtroom to present or hear a case, you can quickly see the clear conflict. This situation actually happened in North Carolina, causing a judicial ethics advisory committee in Florida to issue an opinion that it’s okay for judges or lawyers to “like” each other’s pages, but not actually become friends on Facebook.

http://socialmediatoday.com/kayla-minguez/2410876/social-media-and-its-influence-legal-realm

FDA Plays Catch Up in the Digital Age

Conducting Online Research Of Jurors Just Got Less Perilous – Or Did It?