If your company does not practice content curation, your social media presence is likely overly brand-focused. Making your social media marketing all about your brand is a major faux pas; it runs
contrary to the ethos of community-based social media—where authentic engagement and an active exchange of ideas are de rigueur. You should refrain from being overly “salesy” in your social media marketing. Your social networks hold more value than simply acting as content distribution channels. Direct sales solicitation is not welcome on social media, and your social audience will indeed unfollow and unlike you for interruptive messaging. Only talking about yourself and sharing your own content is not social. Ensure that your social media marketing is not off-putting by offering value with high-quality content curation.
contrary to the ethos of community-based social media—where authentic engagement and an active exchange of ideas are de rigueur. You should refrain from being overly “salesy” in your social media marketing. Your social networks hold more value than simply acting as content distribution channels. Direct sales solicitation is not welcome on social media, and your social audience will indeed unfollow and unlike you for interruptive messaging. Only talking about yourself and sharing your own content is not social. Ensure that your social media marketing is not off-putting by offering value with high-quality content curation.
Content curation can significantly broaden your social audience. To leverage the power of content curation, you must seek out, find, curate and share highly relevant, industry-leading content across your social networks—including Facebook, Twitter, Google+ and LinkedIn at a minimum. High-quality content curation is valuable to others and can ramp up your social lead generation.
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