Add Fuel to Your Social Media Marketing with Content Curation

If your company does not practice content curation, your social media presence is likely overly brand-focused.  Making your social media marketing all about your brand is a major faux pas; it runs
contrary to the ethos of community-based social media—where authentic engagement and an active exchange of ideas are de rigueur. You should refrain from being overly “salesy” in your social media marketing.  Your social networks hold more value than simply acting as content distribution channels. Direct sales solicitation is not welcome on social media, and your social audience will indeed unfollow and unlike you for interruptive messaging.  Only talking about yourself and sharing your own content is not social. Ensure that your social media marketing is not off-putting by offering value with high-quality content curation.

Content curation can significantly broaden your social audience. To leverage the power of content curation, you must seek out, find, curate and share highly relevant, industry-leading content across your social networks—including Facebook, Twitter, Google+ and LinkedIn at a minimum.  High-quality content curation is valuable to others and can ramp up your social lead generation. 

http://goo.gl/8QClAv

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Social Media Analytics: From Return on Investment to Return on Involvement [VIDEO]

ROI is the dirty word in social media. The moment it’s aired you get one of two responses: flashy numbers (clicks, visitor figures, reTweets, Likes and +1s) or mushy concepts (brand appeal, brand impact spread, influence rise or social media visibility). Both lead to discontent amongst clients and marketers who know what they are doing.

The reason we have such an approach lies in the way we have traditionally approached metrics in social media marketing. Surely there are better ways or surer methods. This was the basic question put to Lee Smallwood of Nod3x and Ammon Johns of AmmonJohns.com.

Unscrambling The Myths About Social Media [INFOGRAPHIC]

Social media has transformed the way we communicate, how we consume content, and the speed at which we demand marketers respond to our needs.

 

Today, it's important for brand and marketers to be agile - to adapt to consumers' dynamic and synchronize with modern tech culture. Companies that can't provide real-time, relevant content and experiences will become obsolete.

 

In a mission to leverage cultural insights to elevate brands' efforts in all aspects of marketing and innovation, the folks at sparksandhoney have unscrambled the myths about social media to help you stay in sync with shifting online habits.

 

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9 Fresh and Effective Ideas for Your Social Media and Content Marketing Campaigns

Audiences are just drowning in horrible content, even after Google and its Hummingbird changes. Worse yet, people (and companies) are still using methods that are dated and maybe at most one or two ways to market their content. 

Let’s think about this for a minute. Brands today have more options for content marketing, such as investing in social media strategies, blogs, eBooks, videos, and much more. If you’re smart, you’ll know that the more ways you market your content, the better the results you want will be.  This means consistently coming up with lots of content marketing ideas in order to get more engaging content out there. 

Brain burnt out from trying to find fresh and effective ideas? Don’t worry, I’ve got you covered. 

http://goo.gl/FYNX22

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Social Media and Senoirs

Loneliness and isolation can be as big of a health concern for senior citizens as heart disease, arthritis, or osteoporosis.  Seniors are more susceptible to isolation because as they grow older their social network shrinks: spouses pass away, friends get sick, or people move away.

Social isolation is described as a lack of contact with friends, family, and community organizations.  Additionally, loneliness is defined as a lack of companionship and social contact.  As many as four out of ten people over 65 years of age live alone – it is easy to see why senior isolation is becoming such a large health concern for this population. 

Many elderly people are no longer able to drive, which means they are also no longer able to pursue hobbies or attend events at local senior centers.  Television is described as a main form of company and many only interact with home delivery workers.  This kind of isolation can have major negative consequences on one’s health.  Loneliness and social isolation can lead to depression, over eating or drinking, or eating too little, heart disease, high blood pressure, and even early death.

http://socialmediatoday.com/courtlandl/2354091/alleviating-senior-isolation-through-social-media

Email and Porn included? Nice to see some honesty in reporting social media for a change.

Capturing the Attention of Consumers in the Fragmented Mobile Social Landscape

We all know that mobile social is kind of a big deal.

On average, consumers are spending 37 minutes daily on social media, which is a greater amount of time spent doing any other activity on the Internet – email and porn included.

Of those 37 minutes, 60 percent of that time – or 22.2 minutes – is spent on mobile social media.

There, probably enough said.

http://socialmediatoday.com/rgbsocial/2208406/capturing-attention-consumers-fragmented-mobile-social-landscape