Social Media Analytics: From Return on Investment to Return on Involvement [VIDEO]

ROI is the dirty word in social media. The moment it’s aired you get one of two responses: flashy numbers (clicks, visitor figures, reTweets, Likes and +1s) or mushy concepts (brand appeal, brand impact spread, influence rise or social media visibility). Both lead to discontent amongst clients and marketers who know what they are doing.

The reason we have such an approach lies in the way we have traditionally approached metrics in social media marketing. Surely there are better ways or surer methods. This was the basic question put to Lee Smallwood of Nod3x and Ammon Johns of AmmonJohns.com.

SEC Guidance on How Financial Advisors Can Use Social Media

Recently, the U.S. Securities and Exchange Commission (SEC) issued a guidance to help financial advisors determine when it is appropriate to use social media. The guidance helps to clarify Section 206(4)-1(a)(1) of the Investment Advisors Act of 1940. This section of the rule makes it unlawful to publish, circulate, or distribute any advertisement that refers, direct or indirectly, to any testimonial of any kind concerning the advisor or concerning any advice, analysis, report, or other service rendered by the advisor (i.e. the "Testimonial Rule").  Even though the SEC has not specifically defined "testimonial," they have interpreted it to mean "a statement of a client's experience with, or endorsement of, an investment advisor." According toInstitutional Asset Manager, whether public commentary on a social media site is a testimonial depends upon all of the facts and circumstances surrounding the particular situation.

http://socialmediatoday.com/bradfriedman/2477796/new-sec-guidance-how-financial-advisors-can-use-social-media

Prior to this guidance, the SEC did say it was acceptable for an advisor to publish an article from an unbiased third party regarding the advisor's performance unless it includes a statement of a client's experience with, or endorsement of, the advisor. In addition, the SEC has permitted advisor's advertisements that include a partial list of advisor's clients that merely identifies the clients and nothing more.

9 Fresh and Effective Ideas for Your Social Media and Content Marketing Campaigns

Audiences are just drowning in horrible content, even after Google and its Hummingbird changes. Worse yet, people (and companies) are still using methods that are dated and maybe at most one or two ways to market their content. 

Let’s think about this for a minute. Brands today have more options for content marketing, such as investing in social media strategies, blogs, eBooks, videos, and much more. If you’re smart, you’ll know that the more ways you market your content, the better the results you want will be.  This means consistently coming up with lots of content marketing ideas in order to get more engaging content out there. 

Brain burnt out from trying to find fresh and effective ideas? Don’t worry, I’ve got you covered. 

http://goo.gl/FYNX22

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Ready to Be a LinkedIn Influencer Yet?

Don't lie: if you're a social media marketer, at some point in the last couple of months you went to Google and typed in, "apply to be a LinkedIn influencer" - or something of the sort. You know you have.

A platform that's been graced so far only with people with the pedigree of Sir Richard Branson, Ariana Huffington and Conan O'Brien, we mortals have been subjected to the torture of merely watching the massive reach, viewership and engagement that the LinkedIn influencer platform has been able to generate.

But that's just been blown open.

http://socialmediatoday.com/avtar-ram-singh/2194241/ready-be-linkedin-influencer-yet