#SocialMedia #Marketing in 3 Easy Days [INFOGRAPHIC]

3-Day Social Media Marketing Schedule:

Courtesy : Crackerjack Scribe

Advertising and Soliciting on Websites and #SocialMedia

Advertising Law - July 2014

Supreme Court To Consider Cert. For FCC Regulation Speech On Public Broadcasting Stations

FDA Releases Long-Awaited Guidances on Character Limitations and Misinformation on Internet/Social Media

More of the Same: Recently Released FDA Social Media Guidance for the Life Sciences Industry

FDA issues social media guidance

7 Tips for Getting More Quality Social Media Followers

The world of social media is opening up a vast array of possibilities for businesses, particularly in raising brand awareness and reaching out to customers. Using sites like Facebook, Twitter, Pinterest, and Instagram effectively can really give companies an advantage over their competitors, but it requires getting enough followers to make a difference. As social media has matured, it has also become apparent that getting a lot of followers isn’t the only key to success; they have to be quality followers. With that in mind, here are several ways you can get good followers for your various social media outlets.

http://goo.gl/99PL3a

TweetMe Please

SEC Guidance on How Financial Advisors Can Use Social Media

Recently, the U.S. Securities and Exchange Commission (SEC) issued a guidance to help financial advisors determine when it is appropriate to use social media. The guidance helps to clarify Section 206(4)-1(a)(1) of the Investment Advisors Act of 1940. This section of the rule makes it unlawful to publish, circulate, or distribute any advertisement that refers, direct or indirectly, to any testimonial of any kind concerning the advisor or concerning any advice, analysis, report, or other service rendered by the advisor (i.e. the "Testimonial Rule").  Even though the SEC has not specifically defined "testimonial," they have interpreted it to mean "a statement of a client's experience with, or endorsement of, an investment advisor." According toInstitutional Asset Manager, whether public commentary on a social media site is a testimonial depends upon all of the facts and circumstances surrounding the particular situation.

http://socialmediatoday.com/bradfriedman/2477796/new-sec-guidance-how-financial-advisors-can-use-social-media

Prior to this guidance, the SEC did say it was acceptable for an advisor to publish an article from an unbiased third party regarding the advisor's performance unless it includes a statement of a client's experience with, or endorsement of, the advisor. In addition, the SEC has permitted advisor's advertisements that include a partial list of advisor's clients that merely identifies the clients and nothing more.

Social Media - Love it or leave it?

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Advertising News & Analysis - May 2014

Image socialmediamarketing.com

9 Fresh and Effective Ideas for Your Social Media and Content Marketing Campaigns

Audiences are just drowning in horrible content, even after Google and its Hummingbird changes. Worse yet, people (and companies) are still using methods that are dated and maybe at most one or two ways to market their content. 

Let’s think about this for a minute. Brands today have more options for content marketing, such as investing in social media strategies, blogs, eBooks, videos, and much more. If you’re smart, you’ll know that the more ways you market your content, the better the results you want will be.  This means consistently coming up with lots of content marketing ideas in order to get more engaging content out there. 

Brain burnt out from trying to find fresh and effective ideas? Don’t worry, I’ve got you covered. 

http://goo.gl/FYNX22

TweetMe Please

Social Media - Love it or leave it?

SEC Issues Guidance Update on Social Media Commentary in Investment Adviser Advertising

FDA Plays Catch Up in the Digital Age

Guidance on the Testimonial Rule and Social Media

A Look at the FDA’s New Social Media Guidance

The Facebook Fraud and What It Means for Nonprofits

2014 has been off to a good start for Facebook so far. Last week, it was announced that founder Mark Zuckerberg was the top philanthropist in 2013, having donated almost $1 billion. Their fourth-quarter earnings beat expectations, with revenue increasing from $1.59 billion to $2.59 billion. They even shook off a Princeton study that estimated usage would drop by 80% by 2017.

However, users (specifically brand marketers) are becoming increasingly vocal about the frustration they’re experiencing. Report after report shows that organic post visibility is dropping precipitously, forcing marketers to invest in paid advertisements and promoted posts. This is problematic for nonprofits and associations, whose budgets are already tight.

Now it seems that even those promoted posts may not be reaching the intended audience. A post from video blogger Derek Muller of Veritasium is making the rounds on social media with a damning study on Facebook’s advertising model. It’s well worth the 9 minute playtime:

http://socialmediatoday.com/sashattuck/2170526/facebook-fraud-and-what-it-means-nonprofits

Google Case Provides Spoliation Exception to Living Document Safeguard

Gavel to Gavel: It all ads up