The Lifespan of Social Media Posts

Posted by:Melissa Leiter

A key component to a comprehensive social media strategy is going to be consistency.  Whicheversocial media platforms you choose, you are going to need to be posting consistently. 

So just how consistent do you need to be on those social media platforms? Well, that question is best answered if we break down the overall lifespan of social media posts on different platforms.

Today I’m going to provide some insights on just how long your comments, questions, photos, videos, etc. last on social networks:

Twitter: I’ve seen people quote 18 minutes, a couple of seconds and several hours.  Whether or not one of those times is the most appropriate is not the point. What you should takeaway is that this is probably the most cutthroat platform where your posts disappear the fastest. The lifespan of your tweets largely depends on the amount of people your followers are following.  If you are one of 3,000, your tweet is probably going to be closer to that couple of seconds lifespan. Keep it short and sweet and attention-grabbing to make sure your tweet gets seen and gets engagement.

http://goo.gl/0HTSbV

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Regulation and Enterprise Social Media

Everyone's heard the saying, "opposites attract," but do they last forever? As a culture, we love rooting for hopeless relationships—whether in books, movies, or reality. The naïve pig and prolific spider in, “Charlotte’s Web.” The wealthy, obnoxious woman and struggling carpenter in the movie, “Overboard.” Oil and vinegar or dry wine and steak. We close the book and leave the movie imagining happily ever after. We enjoy contrasting tastes that complement one another. In other real-life scenarios, it’s much more complicated.

Take the connection between regulation and compliance and enterprise social media. They seemingly repel one another. But by embracing differences and making compromises, this relationship can work harmoniously. And we don’t have to dream about it.

That’s why we invited Joanna Belbey, Social Media and Compliance Specialist for Actiance, Inc., Tom Chernaik, CEO of Command Post, and DeShelia Spann, who directs employee advocacy initiatives as the Digital Marketing Manager at Eaton, to steer us in our exclusive, live webinar: Charting the Course for Enterprise Social Media in a Regulated Industry. Join us to explore enterprise social media strategy for regulated businesses on
 Tuesday, June 24, at 12 p.m. EST / 9 a.m. PST.

http://goo.gl/kUefpm

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7 Tips for Getting More Quality Social Media Followers

The world of social media is opening up a vast array of possibilities for businesses, particularly in raising brand awareness and reaching out to customers. Using sites like Facebook, Twitter, Pinterest, and Instagram effectively can really give companies an advantage over their competitors, but it requires getting enough followers to make a difference. As social media has matured, it has also become apparent that getting a lot of followers isn’t the only key to success; they have to be quality followers. With that in mind, here are several ways you can get good followers for your various social media outlets.

http://goo.gl/99PL3a

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Social Media and Senoirs

Loneliness and isolation can be as big of a health concern for senior citizens as heart disease, arthritis, or osteoporosis.  Seniors are more susceptible to isolation because as they grow older their social network shrinks: spouses pass away, friends get sick, or people move away.

Social isolation is described as a lack of contact with friends, family, and community organizations.  Additionally, loneliness is defined as a lack of companionship and social contact.  As many as four out of ten people over 65 years of age live alone – it is easy to see why senior isolation is becoming such a large health concern for this population. 

Many elderly people are no longer able to drive, which means they are also no longer able to pursue hobbies or attend events at local senior centers.  Television is described as a main form of company and many only interact with home delivery workers.  This kind of isolation can have major negative consequences on one’s health.  Loneliness and social isolation can lead to depression, over eating or drinking, or eating too little, heart disease, high blood pressure, and even early death.

http://socialmediatoday.com/courtlandl/2354091/alleviating-senior-isolation-through-social-media

Email and Porn included? Nice to see some honesty in reporting social media for a change.

Capturing the Attention of Consumers in the Fragmented Mobile Social Landscape

We all know that mobile social is kind of a big deal.

On average, consumers are spending 37 minutes daily on social media, which is a greater amount of time spent doing any other activity on the Internet – email and porn included.

Of those 37 minutes, 60 percent of that time – or 22.2 minutes – is spent on mobile social media.

There, probably enough said.

http://socialmediatoday.com/rgbsocial/2208406/capturing-attention-consumers-fragmented-mobile-social-landscape