blog for lawyers not content
A discussion on Twitter last week brought home how blogging is different than writing articles. Blogging by lawyers is more about networking, more of a conversation. And much easier to maintain.
The discussion kicked off when I read a post in my RSS feeds from Rocket Matter’s Tim Baran (@tim_baran). Tim shared an interview with business development consultant, Jennifer Topper, on how to get lawyers to write good legal content.
The gist of the interview was that strategic content in the formm of articles, though important, is difficult to get from lawyers. Topper, who knows what what she’s talking about in this regard, identifies just part of what can be a laborious process.
http://kevin.lexblog.com/2014/09/29/why-not-have-lawyers-blog-as-opposed-to-write-articles/?utm_source=Real+Lawyers+Have+Blogs&utm_medium=email&utm_campaign=7224a31bdb-RSS_EMAIL_CAMPAIGN&utm_term=0_e69b622543-7224a31bdb-214452925