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Showing posts with label Content. Show all posts
Showing posts with label Content. Show all posts
Wednesday, November 19, 2014
Saturday, October 04, 2014
Tuesday, September 30, 2014
Thursday, July 03, 2014
Saturday, June 28, 2014
6 Steps for Writing Simple Copy That Sells
by AARON ORENDORFF
Simplicity is the ultimate sophistication.
That’s what Leonardo da Vinci said anyway.
And four centuries later, Steve Jobs agreed. Actually, Jobs more than agreed. He flat-out stole it.
So here’s the question: What does plagiarized advice from the 16th century have to do with marketing copy in the 21st?
The simple answer (pun intended) is everything.
Because simple sells.
TweetMe Please
Friday, June 27, 2014
5 Tricks to Get Influencers to See and Share Your Content
On the Internet, messages are meant to be heard. From high-powered advertising agencies to in-house marketing departments to individuals with a few hundred Twitter followers, everyone yearns for their message to be conveyed and shared. Finding a high-powered industry influencer can help jump start a sharing craze and kick your message into viral overdrive. A single retweet, blog link or public compliment can do more than you think.
Saturday, June 21, 2014
The Lifespan of Social Media Posts
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A key component to a comprehensive social media strategy is going to be consistency. Whicheversocial media platforms you choose, you are going to need to be posting consistently. 
So just how consistent do you need to be on those social media platforms? Well, that question is best answered if we break down the overall lifespan of social media posts on different platforms.
Today I’m going to provide some insights on just how long your comments, questions, photos, videos, etc. last on social networks:
Twitter: I’ve seen people quote 18 minutes, a couple of seconds and several hours. Whether or not one of those times is the most appropriate is not the point. What you should takeaway is that this is probably the most cutthroat platform where your posts disappear the fastest. The lifespan of your tweets largely depends on the amount of people your followers are following. If you are one of 3,000, your tweet is probably going to be closer to that couple of seconds lifespan. Keep it short and sweet and attention-grabbing to make sure your tweet gets seen and gets engagement.
TweetMe Please
Saturday, June 14, 2014
Add Fuel to Your Social Media Marketing with Content Curation
If your company does not practice content curation, your social media presence is likely overly brand-focused. Making your social media marketing all about your brand is a major faux pas; it runs
contrary to the ethos of community-based social media—where authentic engagement and an active exchange of ideas are de rigueur. You should refrain from being overly “salesy” in your social media marketing. Your social networks hold more value than simply acting as content distribution channels. Direct sales solicitation is not welcome on social media, and your social audience will indeed unfollow and unlike you for interruptive messaging. Only talking about yourself and sharing your own content is not social. Ensure that your social media marketing is not off-putting by offering value with high-quality content curation.
contrary to the ethos of community-based social media—where authentic engagement and an active exchange of ideas are de rigueur. You should refrain from being overly “salesy” in your social media marketing. Your social networks hold more value than simply acting as content distribution channels. Direct sales solicitation is not welcome on social media, and your social audience will indeed unfollow and unlike you for interruptive messaging. Only talking about yourself and sharing your own content is not social. Ensure that your social media marketing is not off-putting by offering value with high-quality content curation.
Content curation can significantly broaden your social audience. To leverage the power of content curation, you must seek out, find, curate and share highly relevant, industry-leading content across your social networks—including Facebook, Twitter, Google+ and LinkedIn at a minimum. High-quality content curation is valuable to others and can ramp up your social lead generation.
TweetMe Please
Friday, June 13, 2014
Scheduled Posts, Good Or Bad?
Because, we all know social media takes time.
Between curating content, posting updates on Facebook, tweeting several times a day, listening to your audience, responding to customers, and analysing insights, you could easily make it your full time job. Time is money, and suddenly social media doesn’t seem as “free” as you may have thought it was originally.
Naturally, many small business owners would love to find some way to make things a little bit easier. There are many tools out there for pre-scheduling posts for your social media, such as Hootsuite, Buffer and Tweetdeck. Facebook even has it’s own feature for scheduling posts in advance, equally so does Twitter. Othersocialnetworks seem to be following and soon will all have their own 'scheduled posting' system.
So is automation the key to saving time? Many critics will say no, and that automation takes the 'social' out of social media. However, I believe that automating posts can be a useful tool for social media marketers, as long as it is used very carefully and in balance with real-time posts and careful monitoring!
TweetMe Please
Monday, June 09, 2014
7 Tips for Getting More Quality Social Media Followers
The world of social media is opening up a vast array of possibilities for businesses, particularly in raising brand awareness and reaching out to customers. Using sites like Facebook, Twitter, Pinterest, and Instagram effectively can really give companies an advantage over their competitors, but it requires getting enough followers to make a difference. As social media has matured, it has also become apparent that getting a lot of followers isn’t the only key to success; they have to be quality followers. With that in mind, here are several ways you can get good followers for your various social media outlets.http://goo.gl/99PL3a
TweetMe Please
Monday, May 26, 2014
Unscrambling The Myths About Social Media [INFOGRAPHIC]
Social media has transformed the way we communicate, how we consume content, and the speed at which we demand marketers respond to our needs.
Today, it's important for brand and marketers to be agile - to adapt to consumers' dynamic and synchronize with modern tech culture. Companies that can't provide real-time, relevant content and experiences will become obsolete.
In a mission to leverage cultural insights to elevate brands' efforts in all aspects of marketing and innovation, the folks at sparksandhoney have unscrambled the myths about social media to help you stay in sync with shifting online habits.
Wednesday, May 21, 2014
The Busy Person’s Guide to Content Curation: A 3-Step Process for Your Blog, Newsletter, or Timeline
Museums curate works of art. We digital marketers curate blog posts.
Though our link shares may not be artistic contributions, the idea of curation is at least the same at museums and online: We’re all seeking only the best material to pass along to our patrons, customers, fans, or followers.
Finding and sharing exquisite content has never had more value than it does today.People love being told what’s good to read or essential to see. With that in mind, we’ve collected some ways to get started with curation and to do so as efficiently and expertly as possible.
TweetMe Please
http://goo.gl/fpXY6X
Sunday, May 18, 2014
9 Fresh and Effective Ideas for Your Social Media and Content Marketing Campaigns
Audiences are just drowning in horrible content, even after Google and its Hummingbird changes. Worse yet, people (and companies) are still using methods that are dated and maybe at most one or two ways to market their content.
Let’s think about this for a minute. Brands today have more options for content marketing, such as investing in social media strategies, blogs, eBooks, videos, and much more. If you’re smart, you’ll know that the more ways you market your content, the better the results you want will be. This means consistently coming up with lots of content marketing ideas in order to get more engaging content out there.
Brain burnt out from trying to find fresh and effective ideas? Don’t worry, I’ve got you covered.
TweetMe Please
Tuesday, April 15, 2014
The Social Spark: 3 Sources for Social Media Success
Keywords:
The world of social media is constantly evolving, and it's important for users to stay ahead of the curve in working towards profile optimization, all while avoiding being caught by social shock (such as The Facebook Organic Reach Crisis).
As a social media strategist, it's not only my role to manage social media platforms, but to stay updated on the daily changes the industry encounters. How are others are utilizing platform updates to their advantage?
With my daily consumption of tweets, news feeds, and blog posts, I've encountered a wide range of tips and guides all showcasing a unique insight to the key to success in social media.
With my daily consumption of tweets, news feeds, and blog posts, I've encountered a wide range of tips and guides all showcasing a unique insight to the key to success in social media.
http://socialmediatoday.com/deanna-baisden/2349621/social-spark-3-sources-social-media-success?utm_source=hootsuite&utm_medium=twitter&utm_campaign=hootsuite_tweets
Friday, February 21, 2014
Ready to Be a LinkedIn Influencer Yet?
Don't lie: if you're a social media marketer, at some point in the last couple of months you went to Google and typed in, "apply to be a LinkedIn influencer" - or something of the sort. You know you have.
A platform that's been graced so far only with people with the pedigree of Sir Richard Branson, Ariana Huffington and Conan O'Brien, we mortals have been subjected to the torture of merely watching the massive reach, viewership and engagement that the LinkedIn influencer platform has been able to generate.
But that's just been blown open.
Wednesday, January 22, 2014
What Pictures Tell: The Future of Social Is Visual
Today I’m in Austin, Texas, a town that for years bore the stamp of its native (nearby Johnson City) son, Lyndon Baines Johnson, our 36th President, whose library is housed at the University of Texas near my hotel. Besides the Civil Rights Act, the Great Society and escalation of the Viet Nam War, LBJ will probably always be known for the famous “Daisy” attack ad in his campaign against Barry Goldwater in 1964. Amazingly, the ad only aired once, but its power to paint Goldwater as a warmonger contributed to LBJ’s landslide victory.
Had LBJ been around today Doyle Dane Bernbach would have had the viral capabilities of visual social media to support its strategy. Snack-able, sharable and visceral, well-crafted and chosen pictures and video cut through the noise to reach directly to the consumer.
A 2012 study by ROI Research found that when users engage with friends on social media sites, they enjoy their pictures the most. Photos on Facebook generate 53 percent more likes than the average post, according to a HubSpot survey.
Thursday, December 05, 2013
Content Creation
Creating high-quality content is essential to any successful inbound marketing strategy. With great content, you'll get the website traffic and leads you're looking for.
Unfortunately, a lack of time, resources, and writing/design skills can hinder your ability to create content.
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