Showing posts with label Writing. Show all posts

Tuesday, July 29, 2014

Could a Robot Write Great Headlines?

Smartphones are one of the most addictive tools we have ever seen. They’re powerful, convenient and mobile. You can use them to accesses your email, allows you to find your way to your next appointment and it keeps us entertained with YouTube videos while waiting for friends. They are great time savers and enhance who we are as humans.

It’s a Swiss army knife for an information age.

Tools have moved on from just saving time and money, they are also doing some of our thinking for us. Having trouble remembering a fact or some information?….then Lord Google is sitting in your pocket or purse disguised as an internet connected smartphone.

Read more at http://www.jeffbullas.com/2014/07/28/could-a-robot-write-great-headlines/#VHMZFhbOCXkFbcIS.99

Monday, July 07, 2014

189 Words That Convert: Write Copy That Gets Your Customer’s Attention Every Time

Posted on Wednesday, July 2nd, 2014

Written by Kevan Lee

“Join us!”

“Sign up!”

These phrases litter the huge variety of email newsletter boxes you’ll come across online, and they generally serve the same purpose: Click here to give us your email address. They serve the same purpose, but do they say the same thing?

Can one word change the way you feel about a button?

In my experience, yes. I subscribe to the copywriting school of thought where every single word is absolutely worth stewing over and A/B testing because one single word can change everything. The difference between “joining” and “signing up” is the difference between fellowship and enlisting. A word changes the meaning, the mood, and the motivation.

To connect the dots then, you’re probably wondering: If a single word makes that much difference, then what words should I be using? Which words and phrases convert?

http://goo.gl/Zk15kl

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Thursday, July 03, 2014

The Formula for a Perfect Headline

by NEIL PATEL on JULY 3, 2014

You spend hours writing exceptionally good content, but how much time do you spend focusing on crafting the perfect headline? Chances are not enough time.

Why? Because 8 out of 10 people will read your headline, but only 2 out of 10 people will read the rest of your post. By crafting a magnetic headline, you’ll increase the number of people that will actually read your content.

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REAL ISLAM !!!

And slay them wherever you come upon them, and expel them from where they expelled you; persecution is more grievous than slaying. But fight them not by the Holy Mosque until they should fight you there; then, if they fight you, slay them — such is the recompense of unbelievers, but if they give over, surely Allah is All-forgiving, All-compassionate. Fight them, till there is no persecution and the religion is Allah’s; then if they give over, there shall be no enmity save for evildoers. (Quran 2:191-193)

Men are the managers of the affairs of women for that Allah has preferred in bounty one of them over another, and for that they have expended of their property. Righteous women are therefore obedient, guarding the secret for Allah’s guarding. And those you fear may be rebellious admonish; banish them to their couches, and beat them. (Quran 4:34)

They wish that you should disbelieve as they disbelieve, and then you would be equal; therefore take not to yourselves friends of them, until they emigrate in the way of Allah; then, if they turn their backs, take them, and slay them wherever you find them; take not to yourselves any one of them as friend or helper. (Quran 4:89)

This is the recompense of those who fight against Allah and His Messenger, and hasten about the earth, to do corruption there: they shall be slaughtered, or crucified, or their hands and feet shall alternately be struck off; or they shall be banished from the land. That is a degradation for them in this world; and in the world to come awaits them a mighty chastisement. (Quran 5:33)

When thy Lord was revealing to the angels, ˜I am with you; so confirm the believers. I shall cast into the unbelievers’ hearts terror; so smite above the necks, and smite every finger of them! (Quran 8:12)

Make ready for them whatever force and strings of horses you can, to strike terror in the enemy of Allah and your enemy, and others besides them that you know not; Allah knows them. And whatsoever you expend in the way of Allah shall be repaid you in full; you will not be wronged. (Quran 8:60)

Then, when the sacred months are drawn away, slay the idolaters wherever you find them, and take them, and confine them, and lie in wait for them at every place of ambush. But if they repent, and perform the prayer, and pay the alms, then let them go their way; Allah is All-forgiving, All-compassionate. (Quran 9:5)

Fight those who believe not in Allah and the Last Day and do not forbid what Allah and His Messenger have forbidden — such men as practise not the religion of truth, being of those who have been given the Book — until they pay the tribute out of hand and have been humbled. (Quran 9:29)

Allah has bought from the believers their selves and their possessions against the gift of Paradise; they fight in the way of Allah; they kill, and are killed; that is a promise binding upon Allah in the Torah, and the Gospel, and the Koran; and who fulfils his covenant truer than Allah? So rejoice in the bargain you have made with Him; that is the mighty triumph. (Quran 9:111)

O believers, fight the unbelievers who are near to you; and let them find in you a harshness; and know that Allah is with the godfearing. (Quran 9:123)

When you meet the unbelievers, smite their necks, then, when you have made wide slaughter among them, tie fast the bonds; then set them free, either by grace or ransom, till the war lays down its loads. So it shall be; and if Allah had willed, He would have avenged Himself upon them; but that He may try some of you by means of others. And those who are slain in the way of Allah, He will not send their works astray. (Quran 47:4)

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