Regulation and Enterprise Social Media

Everyone's heard the saying, "opposites attract," but do they last forever? As a culture, we love rooting for hopeless relationships—whether in books, movies, or reality. The naïve pig and prolific spider in, “Charlotte’s Web.” The wealthy, obnoxious woman and struggling carpenter in the movie, “Overboard.” Oil and vinegar or dry wine and steak. We close the book and leave the movie imagining happily ever after. We enjoy contrasting tastes that complement one another. In other real-life scenarios, it’s much more complicated.

Take the connection between regulation and compliance and enterprise social media. They seemingly repel one another. But by embracing differences and making compromises, this relationship can work harmoniously. And we don’t have to dream about it.

That’s why we invited Joanna Belbey, Social Media and Compliance Specialist for Actiance, Inc., Tom Chernaik, CEO of Command Post, and DeShelia Spann, who directs employee advocacy initiatives as the Digital Marketing Manager at Eaton, to steer us in our exclusive, live webinar: Charting the Course for Enterprise Social Media in a Regulated Industry. Join us to explore enterprise social media strategy for regulated businesses on
 Tuesday, June 24, at 12 p.m. EST / 9 a.m. PST.

http://goo.gl/kUefpm

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SMToolbox: Getting the Most Out of HootSuite - An Expert's View

If you are in social media, you will be aware of HootSuite. It is arguably the most widely used social media management tool globally, with over 8 million users. This week in the SMToolbox, I was privileged to interview Hootsuite guru Mike Allton to get his take on HootSuite and why it is so popular. Along the way he shared his top tips and his favorite HootSuite apps.

HootSuite: The Elevator Pitch

In HootSuite’s own words, the tool “helps teams execute social media strategies across multiple social networks like Twitter, Facebook, LinkedIn and Google+ Pages from one secure web-based social relationship platform.” There is a free version of the software, a Pro version and an increasingly popular Enterprise version.

The numbers behind HootSuite are impressive. In addition to 8 million users, there are over 1,000 enterprise customers, and there is a growing app directory with over 1 million app installs. The company is still growing at over 150 percent year-on-year, has just been ranked top for customer service and it has a new partnership with Brandwatch. We reviewed Brandwatch’s sophisticated social analytics software last week here on SMToolbox.

http://socialmediatoday.com/SMToolbox/Hootsuite-expert-s-view-Mike-Allton