Social Media Analytics: From Return on Investment to Return on Involvement [VIDEO]

ROI is the dirty word in social media. The moment it’s aired you get one of two responses: flashy numbers (clicks, visitor figures, reTweets, Likes and +1s) or mushy concepts (brand appeal, brand impact spread, influence rise or social media visibility). Both lead to discontent amongst clients and marketers who know what they are doing.

The reason we have such an approach lies in the way we have traditionally approached metrics in social media marketing. Surely there are better ways or surer methods. This was the basic question put to Lee Smallwood of Nod3x and Ammon Johns of AmmonJohns.com.

Social Customer Service: The Impact of Customer Service in a Social World

By Donné Torr • 8 hours ago • 0 Comments

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Social Customer Service has become a major competitive advantage for companies.

Companies that have implemented an enterprise-wide social media strategy have been able to transform customer service into a proactive way to keep customers satisfied, while at the same time increase corporate revenues. To achieve this, businesses have reached out to customers, developed brand advocates, and become a resource for customers that extends further than just the product.

The following are benefits of implementing social customer service:

http://goo.gl/1XmY3q

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