One of the most fascinating things about social media is its ability to clue you in to things that you might otherwise have had no idea even existed—there are tons of conversations, communities, articles and so much more just waiting to be discovered online.
The trick is: How do you find all of the information online that’s relevant to you and your interests and bring it back in such a way that you can make use of it all?
The answer, for many brands and individuals, is social media monitoring. With the tools and strategies of basic social media monitoring, you can always keep an eye on whatever’s important to you, wherever it is on the web.
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