How to Be Effective at Content Marketing

5 Tips on 

Written by Venchito Tampon - 0 Comments
Categories: Content, Content Marketing, Content marketing strategy, Marketing

Content marketing is fun but it often feels overwhelming.

It’s about inspiration, perspiration (doing the work) and good luck. Making that content move on a social web is sometimes more about having your content in the right place at the right time!

But despite the frustrations the only way to succeed in content marketing is to continuously improve the strategies and approaches used in every content marketing campaign.

That’s the persistence part!

Bringing every phase of the campaign to the highest level allows content marketers to become more flexible, creative and effective in their daily work.

However, becoming an effective content marketer would require time and energy to devote into each specific task and to produce content assets that would appeal to a targeted audience. The more you practice content marketing, the better off you will be excellent in what you are doing.

In this post, I’d like to share with you tips on how you can become more effective in your field, produce better results, earn more traffic and leads through your content pieces and retain your happy customers.

Let’s get started.

Read more at http://www.jeffbullas.com/2014/10/10/5-tips-on-how-to-be-effective-at-content-marketing/#1YMRYJyPAGI7H2Cr.99

Content Marketing Rules: What to Ditch and What to Keep

Sarah Parker

When reaching out to your leads and the targeted audience is on the agenda, content marketing is an approach that works.

The digital landscape is rapidly changing and different ways to promote our products and services are adding new dimensions to the way marketing was done in the past. The old mainstream habits have made way for innovation. And when was the last time you referred to the number of press releases you launched for your product to evaluate the reach of your brand or measure the success of your promotional endeavors.

Content marketing is not about press releases

Read more at http://www.jeffbullas.com/2014/08/11/content-marketing-rules-what-to-ditch-and-what-to-keep/#g4m2wfxsFlJSRywv.99//////////////////

6 Tips to Help Amplify Your Content

You have great content, but is it reaching your audience? Don't worry—you're not alone in wondering if your blog's posts, articles and multimedia are making an impact. As content becomes a more valuable component to your PR and marketing strategy, one of the hardest things to do is get your content in front of the right people at the right time.

That's why we created the tip sheet, "6 Tips to Help Amplify Your Content." We provide actionable insights on how to boost your content and reach potential customers, such as:

How to make your contentstand outfrom the crowd

How to leverageinternal & external advocates

Why you should use content amplification tools

Fill out the form on the right to get your FREE tip sheet now!

http://goo.gl/tz4Srw

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3 Foolproof Ways to Create Contagious Content

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by Marcus Ho 2 Comments

As the online space gets nosier with an overpopulation of advertisements, content marketing has become one of the most effective ways for brands to differentiate themselves. In fact, Demand Metric claims that dollar-for-dollar, content marketing generates around three times as many leads as traditional marketing.

But here’s the problem many marketers have when it comes to creating content: It takes up too much time for them. They need to brainstorm, research, write, and edit.

Even if time is not a factor, there is only so much content that marketers can create before they hit a roadblock.

http://goo.gl/ASogyS

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5 Content Marketing Lessons You Don’t Want to Learn the Hard Way

Written by Kevin Cain - 0 Comments
Categories: Content, Content Marketing, Content marketing strategy

 Content marketing isn’t rocket science, but that doesn’t mean it’s easy either. Like anything, it takes continuous trial and error and making a fair number of mistakes along the way before you start getting things right. The good news is that there’s value in analyzing those missteps — regardless of whether they’re your own or someone else’s — because it can help you avoid them yourself.

What follows is a collection of content marketing lessons that I’ve either learned the hard way through the mistakes I’ve made, or lessons I’ve gleaned from others after hearing about the challenges they’ve faced. Hopefully reiterating those lessons here, along with some sound advice, helps to save you some time and frustration.

Lesson #1: You need at least one dedicated resource.

A lot of companies, particularly small ones, think that they can tack content marketing on to their existing marketing team’s responsibilities without adding any headcount. In theory it’s a good idea, but in practice it just doesn’t work. That’s because not only does the approach have the potential to distract your existing team from its other responsibilities, it also makes it virtually impossible to give your content program the attention it needs to drive meaningful results.

Read more at http://www.jeffbullas.com/2014/07/03/5-content-marketing-lessons-dont-want-learn-hard-way/#AHLWtAg7BB8qUREM.99

http://goo.gl/Qr2Qbi

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4 Simple Steps to Content Marketing Success

Written by Jeff Bullas - 1 Comment
Categories: Content Marketing, Social Media Management

I was catching up with a business colleague the other day and I couldn’t remember what the exact time was. She had sent me a message, but was it on Whatsapp, Facebook, a text or an email? Eventually I did find that short conversation online and it was on Facebook!

That is the challenge today.

We have so many options, not only with how we communicate but market our brand and products. Content marketing is no different.

Some people will ask a friend’s advice on what to buy while others will start with a Google search. When they find you they may prefer a video to text or even want to listen to a podcast.

As they say it’s complicated.

Read more at http://www.jeffbullas.com/2014/07/01/4-simple-steps-to-content-marketing-success/#HzVzOswdh2UjpPpI.99

How to Use a Blog as the Cornerstone of Your Content Marketing

Written by Richard Barker - 1 Comment
Categories: Blogging, Content Marketing, Content marketing strategy, Social Media Marketing

Content marketing seems to be the buzzword thrown around a lot by businesses today. Everywhere you turn, experts state that you must use content to build your brand.

Well, that is great and all, but how do you actually accomplish this mighty goal with the blog as the cornerstone of your content marketing?

That is where this post comes in. We want to tell you how to implement a content marketing strategy with your blog that can make an impact in your business.

Read more at http://www.jeffbullas.com/2014/06/30/how-to-use-your-blog-as-the-cornerstone-of-content-marketing/#7ApUOkUZdbqaZ4Pd.99

How to Optimize Your Social Media Marketing

Written by Jeff Bullas - 0 Comments
Categories: 

As a marketer you have many options with your digital marketing. Social media, email, search engine optimisation, content marketing, visual content marketing and now even mobile marketing. We are still learning and have questions.

One simple question I struggled with early on in my social media marketing journey was “how often should I tweet?.”

Now the burning answer to that question didn’t keep me up at night, but I decided to tweet every 15 minutes for 24 hours a day several years ago. Still do. I have been told by some that it is too frequent. Sometimes stones were thrown in my direction.

Read more at http://www.jeffbullas.com/2014/06/27/8-insights-on-how-to-optimize-your-social-media-marketing-study/#tov8213oVsH4c7VE.99

21 Content Marketing Lessons from the New York Times

Written by Jeff Bullas - 4 Comments
Categories: Content Marketing, Publishing, Social Media Marketing

When the Huffington Post was sold for over $300 million, it was a signal that news was never going to be the same again. Websites that at first glance look like blogs on steroids have now become the new and fast emerging global news channels. Their home pages are dominated by list style posts.

These include:

• 29 signs You’re Not a Cat Person
• 25 Very Real Struggles Of Making New Friends As An Adult
• 20 Things Only People With Cold Hands Understand

Love or hate them “list posts” work.

Read more at http://www.jeffbullas.com/2014/06/19/10-lessons-new-york-times-content-marketing/#ofM87ZQB6JQYvUHH.99

5 Free Content Tools to Enhance Your Social Media Marketing

By Kiera Stein
Published June 19, 2014 

Are you looking for new ways to grab your fans’ attention?

When was the last time you changed the way you share news and updates?

When you present your content in new, engaging and interactive ways, it stands out in a constant stream of competing information.

In this article you’ll discover five free tools to help you avoid the same tired ways of sharing content.

http://goo.gl/kKVVHR

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What’s the difference between content marketing and social media?

Content marketing has been around for centuries while social, including blogging, represents a new medium that has never existed before.

Kind of ironic in that many law firms, lawyers, and marketing professionals are couching content marketing as something new, and even an offshoot of social media.

Marketing consultant and best selling author, Jay Baer (@jaybaer), in a post answering this question, put it well.

http://goo.gl/RucyzS

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5 Steps to Boosting Website Traffic with User Generated Content

Written by Colleen Horan - 0 Comments

The Internet has undeniably become more social, visual and viral. But to date almost all of that evolution has occurred on social networks.

In the age of Big Data and eCommerce, where there is a real, measurable business benefit to “owning” your online audience, brands are re-thinking the marketing tactic of putting their social efforts almost exclusively into social networks that control the data, reach and audience.

Today, brands are attempting to lure customers and potential customers back to their websites with rich social experiences, like the photo- and video-sharing that has made networks like Vine and Instagram so popular.

Read more at http://www.jeffbullas.com/2014/06/16/5-steps-to-boosting-website-traffic-with-user-generated-content/#ti3BQqHX2dbudhOC.99

9 Time Saving Writing Tools for Content Marketers

Written by Robert Morris - 0 Comments
Categories: Blogging, Blogging tips, Content Marketing, Writing, Writing tips

Have you ever had an awesome idea in your head, but didn’t find the time, discipline or will to execute it into writing?

All social writers struggle with the same problem – they are hit by inspiration in the weirdest moments, but the great ideas evaporate by the time they get to their computers and try to start writing.

The solution to that issue comes as a combination of tools that are both accessible and portable. If you start using the best tools for social writers, you will never be caught off guard again. These tools will not only provide you with a way to write down your ideas whenever they hit you, but will also enable you to organize your time better and start writing more content through a regular routine.

Read more at http://www.jeffbullas.com/2014/06/10/9-time-saving-writing-tools-for-content-marketers/#KY1bvpxYliMe5pwY.99

Content Strategy: One Update Is Good, a Series Is Much Better

Retargeting Industry Facing New Challenges as Growth Continues

by Ben Plomion 0 Comments

Retargeting is growing up and facing new challenges. That’s among the key takeaways of a new Chango/Digiday survey that asked 400 media buyers, agency executives and brand executives how they’re using the technology and measuring its success.

The best news of all for the industry: The survey found that retargeting budgets are continuing to grow and gradually becoming a larger portion of the money spent on online advertising.

The survey also found that 49 percent of brands and 68 percent of agencies are moving dollars from display into retargeting –a logical move considering that so much of retargeting is still based on display ads. Ten percent of agencies and 9 percent of brands now also have their own retargeting budgets, suggesting that retargeting has evolved from a sideshow into one of the main events.

http://goo.gl/nTcqRo

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6 Simple Tips to Grow a Large Email List

When I was 18, I sold one of my blogs – and it paid for two years of college.

Want to know what I’ve learned from writing three “successful” blogs and dozens of smaller efforts?

Out of everything I’ve done to build my blogs, one stands out as the most powerful by far: email lists.

Nothing is as potent as a large, targeted, responsive email list of engaged followers.

Read more at http://www.jeffbullas.com/2014/05/26/6-simple-tips-to-grow-a-large-email-list/#U5rsoG6a7AmWVh6G.99

3 Ways to Tell if Your Writing Stinks

Written by Shanna Mallon - 0 Comments

Ask three different people what good writing is, and you’ll likely get three different answers — especially when you ask about good copywriting. While most businesses today understand the importance of crafting informative and relevant content, they often aren’t sure what that means.

What is good copywriting, and what is bad? How do you recognize each one? And, most importantly, does your copywriting stink?

To help answer those questions, let’s take a look at some indicators. If you know your writing reeks of these qualities, you know your writing needs help. Here are some ways to tell if your writing stinks.

Read more at http://www.jeffbullas.com/2014/03/03/3-ways-to-tell-if-your-writing-stinks/#RwKqoTos0j7DVV1f.99
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I would add to the Mr. Bullas' expert advice - JUST RELAX!  Be yourself, and allow your writing to flow naturally.  If you are all wound up in a knot, folks can tell and will quickly run from a message whose author is insecure about his/her message.

Just decide on what you want to write about, do your reseach, write a brief outline (if longer than a page), and them let it flow.  It's easy when you allow the thoughts to come naturally.

ps - is the picture above a HUMAN NOSE?  If it is, it's sure a hairy one.