The Internet has undeniably become more social, visual and viral. But to date almost all of that evolution has occurred on social networks.
In the age of Big Data and eCommerce, where there is a real, measurable business benefit to “owning” your online audience, brands are re-thinking the marketing tactic of putting their social efforts almost exclusively into social networks that control the data, reach and audience.
Today, brands are attempting to lure customers and potential customers back to their websites with rich social experiences, like the photo- and video-sharing that has made networks like Vine and Instagram so popular.
