#GOOGLE hires 'most powerful WOMAN on Wall Street' as new CFO !!! @Mashaable

Ruth Porat during the Milken Institute Global Conference on April 28, 2014 in Beverly Hills, California.

IMAGE: RINGO CHIU/CORBIS

BY SETH FIEGERMAN

A giant of Wall Street is moving to a giant of Silicon Valley.

Google announced Tuesday that it has hired Ruth Porat, the former CFO of Morgan Stanley who has been dubbed "the most powerful woman on Wall Street," to take over as its new CFO.

SEE ALSO: Google CFO retires with a candid memo about work/life balance

Porat has been described as a "tireless worker"

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How to Learn #SocialMedia #Marketing !

41 Resources for Beginners

Written by Ryan Scott | @RScottSeattle

Social media is one of those marketing channels that can be very powerful or very boring. You'll either have a lot of success interacting with your customers, or you'll see little results. Few do social media really well, and those who do see great things come from it. But for everyone who does social media well, there are hundreds of others seemingly spinning their social wheels with no results.

For many, social media is simply a place to post links to content they've created in hopes that thousands will see it, click through, and share with their followers. So they have profiles on every network, and every network looks exactly the same; line after line of self-promotion. This is not going to bring results.

Half-heartedly sharing your content on social media is not social media marketing. It's spamming.  (tweet this)

Social marketing is a lot of work, and it takes time listening and responding. It's social, and anything social takes an investment of effort and skill. 

Check out these 41 resources that will help you develop the skills needed to be effective on social media. You may want to bookmark this post so you can easily refer to it again later.

Blogs on Social Media

Social marketing is a science involving special communication skills. And the landscape changes constantly. 

One of the best ways to develop your social media prowess and to stay up-to-date is to follow experts in the field. These blogs are always fresh with actionable information you can use to improve your marketing:

1) Social Media Explorer

SME is both a strategic services agency and a blog with a bevy of social media and marketing experts. The SME blog is consistently considered one of the most insightful in the industry, and several of their authors have written popular books on several aspects of digital and social marketing.

2) Scott Monty

Scott is a marketing guru who covers a ton of subjects. However, his social media articles are always eye opening. If you haven't heard of Scott yet, check out his "this week in digital" posts, these will keep you up-to-date with all the news on social, and every other aspect of digital marketing as well.

3)  Social Media Examiner

Not to be confused with Social Media Explorer, the Examiner is one of the top blogs in the world for social media. Their social media reports are filled with all the important data social marketers want. Their blog posts are filled with valuable tips as well. If I had to pick just one social media blog to follow, this is the one I would choose.

4) Social Media B2B

Social media is a science, and connecting with consumers is a different world than connecting with other brands. For B2B social marketing, you have to take marketing to another level. For any B2B company, this is a blog I would follow for social marketing insights.

http://goo.gl/hCdaoF

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How To Make #SocialMedia Make #Money !!!

Russ Alan Prince Contributor

I write about the creation and management of exceptional wealth.

Opinions expressed by Forbes Contributors are their own.

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FORBES INSIGHTS 3/10/2015 @ 5:26AM 636 views

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For many types of professionals social media can play a valuable supporting business role. However, the majority of professionals are failing to successfully use this distribution system.

When employed effectively, the use of Internet applications to share information can meaningfully enhance the business development and client continuity of professionals and their firms. This is the promise of social media. Unfortunately, it is what happens in relatively few situations. What is more likely to happen for the majority of professionals and their firms is that they waste substantial resources – time and money – seeking to use social media but proving ineffectual a large percentage of the time.

For professionals, the core objective of social media is to help position them as thought leaders. It is a means to create recognition of them and their expertise by high-value audiences – the people and companies they seek to do business with. By capitalizing on this enhanced “profile,” professionals are able to source new clients as well as build stronger bonds with existing clients so as to maintain the relationships and bring in additional business.

http://goo.gl/eTxHE3

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The Law And Business Of #Social #Media

 - Status Updates, January 16th, 2015

Last Updated: January 29 2015

Article by Aaron P. Rubin

Morrison & Foerster LLP

Social drinkers. The founder of the Lagunitas Brewing Company decided to drop a lawsuit that he'd filed against Sierra Nevada for trademark infringement after beer drinkers expressed their disapproval of the suit on Twitter. The complaintclaimed the letters "IPA" on the label for Sierra Nevada's Hop Hunter IPA mimicked the "IPA" on Lagunitas' India Pale Ale product because the font, color, kerning (or letter spacing) and "weathered look" of those initials were similar on both packages. After Lagunitas' founder, Tony Magee, posted on Twitter about the suit, beer consumers expressed their dismay on that social media platform, with some even tweeting threats to boycott Lagunitas' products. One consumer tweeted: "You're suing over kerning? The labels look nothing alike and you've just done more damage to your brand than SN did." Magee acquiesced to the Twitter mob by tweeting his intention to withdraw the suit the very next day.

Copyright crises averted. Until very recently, YouTube video creators had no way of knowing whether the music they included in their content was copyrighted until they'd uploaded their videos onto the site. Once uploaded onto YouTube, the music was (and still is) automatically scanned against the video-sharing site's database of copyrighted material, known as Content ID. If a newly uploaded video contains music that matches a file in that database, YouTube responds by automatically following the copyright holder's instructions on what to do with infringing material: mute the audio part of the video that matches the copyright holder's music; block the whole video from being viewed on YouTube; track the number of times the video is viewed on YouTube; or enable the infringing video to make money for the copyright holder by placing advertisements on it. Now, thanks to a feature added last month, people who post content to YouTube no longer have to wait until they've uploaded their videos to learn the fate of that content. The new feature allows YouTube video creators to search the YouTube Audio Library for songs they plan to use in their content. The Audio Library will then inform the video creators if someone else owns the rights to the songs they're considering.

http://goo.gl/r7OgED

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50 Final Business Jargon Fixes for Bloggers and Content Writers

Written by Brad Shorr -

Want to sound intelligent? Then here is a tip from Albert Einstein. ”If you can’t explain it simply, you don’t understand it well enough”

To help you on your writing journey here is my third and final installment on keeping it simple.  Here are 50 useless, senseless and pretentious business words and phrases, along with recommended replacements. (See the first two installments here and here.)

Cleansing business jargon from your press releases, sales collateral and marketing materials will make you sound more intelligent and organized. Also, it will make you easier to understand, and perhaps even more important, sound like a real person.

Read more at http://www.jeffbullas.com/2014/02/18/50-final-business-jargon-fixes-bloggers-content-writers/#rqzS0MaV2aCCFb7O.99

Big Data Is Making Law Bigger Than Ever

Real Law Editorial Team

LEXISNEXIS

Friday, January 10, 2014

In our digital age, big data is a big deal, especially for big law firms. Are you ready to take the big leap into big data analysis? (P.S. There’s big money involved.)

Law has perhaps always been a data-driven business. A good attorney, librarian, or even judge can be measured by his or her ability to draw from up to thousands of potentially relevant cases and synthesize knowledge and insight from hundreds of years of legal history.

Today, in the digital age, the demands on legal professionals are considerably higher. Law firms are expected to navigate more digital information than even existed a generation ago. As economic realities drive tougher competition, the firms that can recognize and master this new data-rich environment will have a sharper competitive edge. So what are the driving factors?

Read more: http://www.law.com/jsp/law/native_ad.jsp?mvi=1966eb3f3d854ede8bc94aca5f64c628#!/big-data-is-making-law-bigger-than-ever/lexisnexis#ixzz2rXHASohX

JD Supra Business Advisor

JD Supra Business Advisor

Shared publicly  -  1:06 PM

 #Copyright

Interesting copyright lawsuit:

Sarah Palin and North Jersey Media Group Battle Over “Fair Use” of Famous 9/11 Photo | JD Supra

http://www.jdsupra.com/legalnews/sarah-palin-and-north-jersey-

Sleeping with Siri: An FLSA Perspective | JD Supra

JD Supra Business Advisor

Shared publicly  -  11:12 AM

 #FLSA

 

 

According to a Pew study, 44% of Americans sleep with their cell phone -- implications for employment law?

Sleeping with Siri: An FLSA Perspective | JD Supra

http://www.jdsupra.com/legalnews/sleeping-with-siri-an-flsa-pe

Access "Social business, collaboration takes the enterprise into uncharted waters"

OVERVIEW

Social media has already set sail, and organizations have been trying to keep pace. At first, some barely treaded water, and others were pulled under by social's powerful currents. But the prospects of a land of business benefits -- keeping tabs on customers' wants and needs, expanding into new markets and ultimately boosting the bottom line -- were too tempting to turn back to familiar shores, even when goodies like return on investments seemed farfetched.

In this issue of Business Information, we follow the voyage to value, examining how the Red Cross used social media to determine where victims are in crises. We look at the American Cancer Society, which started seeing evidence of ROI. And we explore social BPM, which blends business process management software with social media capabilities, delve into the philosophical side of "social collaboration" -- using social networking technology to share information and work together -- and look at the role human resources could play in the world of social business.

http://searchdatamanagement.techtarget.com/ezine/Business-Information/Social-business-collaboration-takes-the-enterprise-into-uncharted-waters?asrc=EM_NLN_25620804&utm_medium=EM&utm_source=NLN&utm_campaign=20131217_Social%20media%20strategies%20that%20pay%20off_mewebb&track=NL-1815&ad=890704