Russ Alan Prince Contributor
I write about the creation and management of exceptional wealth.
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For many types of professionals social media can play a valuable supporting business role. However, the majority of professionals are failing to successfully use this distribution system.
When employed effectively, the use of Internet applications to share information can meaningfully enhance the business development and client continuity of professionals and their firms. This is the promise of social media. Unfortunately, it is what happens in relatively few situations. What is more likely to happen for the majority of professionals and their firms is that they waste substantial resources – time and money – seeking to use social media but proving ineffectual a large percentage of the time.
For professionals, the core objective of social media is to help position them as thought leaders. It is a means to create recognition of them and their expertise by high-value audiences – the people and companies they seek to do business with. By capitalizing on this enhanced “profile,” professionals are able to source new clients as well as build stronger bonds with existing clients so as to maintain the relationships and bring in additional business.
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