Social media is one of those marketing channels that can be very powerful or very boring. You'll either have a lot of success interacting with your customers, or you'll see little results. Few do social media really well, and those who do see great things come from it. But for everyone who does social media well, there are hundreds of others seemingly spinning their social wheels with no results.
For many, social media is simply a place to post links to content they've created in hopes that thousands will see it, click through, and share with their followers. So they have profiles on every network, and every network looks exactly the same; line after line of self-promotion. This is not going to bring results.
Half-heartedly sharing your content on social media is not social media marketing. It's spamming. (tweet this)
Social marketing is a lot of work, and it takes time listening and responding. It's social, and anything social takes an investment of effort and skill.
Check out these 41 resources that will help you develop the skills needed to be effective on social media. You may want to bookmark this post so you can easily refer to it again later.
Blogs on Social Media
Social marketing is a science involving special communication skills. And the landscape changes constantly.
One of the best ways to develop your social media prowess and to stay up-to-date is to follow experts in the field. These blogs are always fresh with actionable information you can use to improve your marketing:
1) Social Media Explorer
SME is both a strategic services agency and a blog with a bevy of social media and marketing experts. The SME blog is consistently considered one of the most insightful in the industry, and several of their authors have written popular books on several aspects of digital and social marketing.
2) Scott Monty
Scott is a marketing guru who covers a ton of subjects. However, his social media articles are always eye opening. If you haven't heard of Scott yet, check out his "this week in digital" posts, these will keep you up-to-date with all the news on social, and every other aspect of digital marketing as well.
3) Social Media Examiner
Not to be confused with Social Media Explorer, the Examiner is one of the top blogs in the world for social media. Their social media reports are filled with all the important data social marketers want. Their blog posts are filled with valuable tips as well. If I had to pick just one social media blog to follow, this is the one I would choose.
4) Social Media B2B
Social media is a science, and connecting with consumers is a different world than connecting with other brands. For B2B social marketing, you have to take marketing to another level. For any B2B company, this is a blog I would follow for social marketing insights.
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