John Barker (@contentbarker), the VP of Strategy & Competitive Intelligence for Wolters Kluwer, blogged this morning on the increasing need for current awareness in the business of law.
Both law firms and in-house legal departments have obvious business development needs.
- Law firms want to maintain and/or increase revenues from existing clients by delivering more value as well as find new clients.
- Corporate legal departments must engage in business development by showing greater return on investment from the department’s budget, and increase awareness about the importance of engaging legal department earlier in the product development process.