The Social Media Opportunity for CIOs

The role of the IT leader is changing. CIOs must shift their focus from “keeping the lights on” to enabling organizational growth through new technology and improved processes. That means playing an active role in setting business strategy and aligning IT with business goals. With social media efforts taking an increasingly important role in the business, CIOs have an ideal opportunity before them: demonstrate their ability to evolve by facilitating the organization-wide adoption of social media in a secure, compliant manner.

The following passage is an excerpt from “Enabling the Business With Social Relationship Platforms,” a HootSuite-sponsored white paper from CIO.com. To read the full white paper, download it today.

http://blog.hootsuite.com/the-social-media-opportunity-for-cios/