12 Memorable Ideas to Improve Your Marketing

Posted on Monday, July 7th, 2014

Written by Kevan Lee

I sometimes find myself getting lost in a sea of marketing advice.

There’s just so much out there. We produce four to five marketing posts on the Buffer blog every week, and we are just one of many sources of social media marketing advice. Multiply our handful of weekly posts with the countless blogs, tweets, updates, and emails, and the social media tips grow exponentially.

How can a marketing idea or bit of advice stand out from the crowd?

We’ve certainly been eager to experiment with answers to this question—headlines, timing,frequency, etc. How about giving your great marketing idea its own name? 

In this post we’ll explore 12 unique ideas to improve your marketing, each with a distinctly memorable name and concept.

http://goo.gl/X0MLya

TweetMe Please

5 Easy Ways to Sell On Social Media Using Images

JULY 7, 2014 BY KIM GARST 

The topic of using social media to sell your products or services is one that is covered often by pretty much every social media ‘expert’ out there. But selling on social media using images? That’s not something that gets nearly as much attention. If you have been reading my blog for a while, you likely already know my views on using social media to sell: generally speaking, the ‘hard sell’ doesn’t work on social media.

If you are constantly promoting your products or services, you are more likely to alienate your fans and followers, not entice them to buy.

However when you use social media to build relationships and to establish yourself as a trustworthy expert in your field, sales will ultimately follow. You don’t need to be fake, slimy or overly self-promotional in order to profit from social media! (For more on this check out my post How to Sell Without Sounding Salesy on Social Media).

http://goo.gl/DJxWuL

TweetMe Please

MICHAEL PICKERING et al Plaintiff v. ADP DEALER SERVICES, INC f/k/a - Sales Calls, E-Mails, banner ads

Robo-calls can be a real pain and have shown up in litigation time and again.  The named defendants were involved in such a dispute that led to this case. 

Michael Pickering brought a class action complaint against Defendants ADP Dealer Services, Inc., The Cobalt Group, Inc., Autotegrity, Inc., UpSurge Media Group, LLC, eFlow Media LLC, Dedicated Media, Inc., Swaha Media LLC, Advert Marketing, Inc., and Adsource Marketing, Ltd., seeking to enjoin defendants' alleged practice of making unsolicited text message calls to consumers' cellular telephones. eFlow moved to dismiss for lack of personal jurisdiction and improper venue. For the reasons set forth below, the Court granted the motion.

eFlow's core business is the generation of sales leads for companies through the use of its publisher network. This is usually done through e-mails and website banner ads. eFlow is paid by the advertisers on a per-lead basis. eFlow markets itself to potential advertisers through online marketing on its own website and passive marketing via social media such as Facebook and Twitter.

The majority of eFlow's publishers apply to be part of eFlow's network through the company's website. However, most advertisers contact eFlow by telephone first. The website is accessible nationally.

eFlow moved to dismiss this case for lack of personal jurisdiction and improper venue. Once a defendant moves to dismiss a complaint for lack of personal jurisdiction, the plaintiff bears the burden of making out a prima facie case that jurisdiction exists.Jennings v. AC Hydraulic A/S, 383 F.3d 546, 548 (7th Cir. 2004); Purdue Research Found. v. Sanofi-Synthelabo, S.A., 338 F.3d 773, 782 (7th Cir. 2003). 

General jurisdiction gives a court the right to hear any and all claims against the foreign defendant regardless of the forum where the events took place. Goodyear Dunlop Tires Operations, S.A. v. Brown, 131 S. Ct. 2846, 2851 (2011). In order for a court in a forum to have general jurisdiction over a defendant, that defendant must have "continuous and systematic general business contacts" with the forum. Id. Isolated or sporadic contacts with the forum are not sufficient to establish general jurisdiction.Tamburo v. Dworkin, 601 F.3d 693, 701 (7th Cir. 2010).

A court may assert specific jurisdiction over a defendant if: "(1) the defendant has purposefully directed [its] activities at the forum state or purposefully availed [it]self of the privilege of conducting business in that state, and (2) the alleged injury arises out of forum-related activities that the defendant purposefully directed at the forum state."Tamburo, 601 F.3d at 702. In a case like this one, the Court "focuses on whether the conduct underlying the claims was purposefully directed at the forum state." Id.

Pickering failed to show prima facie that specific jurisdiction over eFlow is appropriate. 

For the reasons stated above, the Court granted defendant eFlow's motion to dismiss for lack of personal jurisdiction and terminated as moot its motion to dismiss for improper venue [docket nos. 25 & 26]. Plaintiff's claims against defendant eFlow Media, LLC were dismissed for lack of personal jurisdiction.

MICHAEL PICKERING, individually and on behalf of all others similarly situated, Plaintiff,

v.

ADP DEALER SERVICES, INC., f/k/a THE COBALT GROUP, INC., AUTOTEGRITY, INC., UPSURGE MEDIA GROUP, LLC, EFLOW MEDIA LLC, SWAHA MEDIA LLC, ADVERT MARKETING INC., and ADSOURCE MARKETING, LTD., Defendant.

Case No. 12 C 6256. March 13, 2013.

United States District Court, N.D. Illinois, Eastern Division

http://scholar.google.com/scholar_case?case=3396092461559899145&q=Facebook+AND+2013&hl=en&as_sdt=4,14,112,127,268,269,270,271,272,314,315,331,332,333,334,335,377,378