7 Social Media Trends That Are Shaping 2014 [INFOGRAPHIC]

This infographic from Media Mosaic looks at 7 social media trends that are shaping 2014.

(Source: Media Mosaic.)

How to Enhance Social Engagement for Your Website

By Krista Bunskoek
Published May 27, 2014 

Do you want more social engagement on your website?

Would you like visitors to tell their friends about you?

In this article I’ll show you six ways to integrate social visibility into your website.

#1: Start with Social Share Buttons

The easier your site is to share, the more likely your visitors are to share it. Whether you want shares for a blog, an ecommerce product or a conversion landing page (such as an ebook download or a contest), code in prominent sharing options.

Social share buttons come in all shapes and sizes.

There are many options for social share buttons on your website.

http://www.socialmediaexaminer.com/add-social-engagement-to-your-website/

One Simple Way To Increase Click-Throughs

I'd say about 50% of my day is spent on social networks.  I am one of those lucky ones who can say, "It's my job, I need to be."  While most of the time I am monitoring our clients' accounts, I have to admit, I'm also a social media content consumer of the best kind.  In fact, a lot of the strategies I come up with are based solely on the way I interact with businesses and people on social media networks.

As I was "researching", ahem, being nosy on Facebook, I noticed that I always click on links that interest me. I'm sure I'm not alone here either.  As I dug into it a bit more, the reason these particular links interested me was because they left me with this question - what is behind that link.  The post didn't give me much information to work with.  It was always vague and sometimes there was no image attached.   I had no choice but to click through.

This is what I call the "teaser - leaves you hanging post".  It grabs your attention because you are dying to know more.  Because the post didn't tell me what to expect when I clicked, I was left curious and clicking away. It's a great way to increase click-throughs.

Khloe Kardashian, and the whole Kardashian clan do this often.  I like theKardashian marketing strategy and I follow it often.

http://goo.gl/At3uAi

Please TweetMe

Attention is Currency - Brian Solis

Image pinterest.com

Social Media Words Count

Your Blogger, Tweets and Facebook Posts all must be read. The reader on the Internet will judge your material in a few paragraphs at most and a few sentences at least. Words count.

These are the words that get and keep readers,which translate into Followers, which translates into Customers.

For Blogger:

• Smart, Surprising, Science
• Hacks, Hackers, History
• Huge, Big, Critical

For Twitter:

• Media, Free, Follow
• Top, Follow, Twitter, Please Retweet
• You, Please, 10
• HowTo, Retweet, Social, Post
• Social Media, Help, Great
• New Blog Post, Check It Out, Blog Post

For Facebook::

• Warns,  Inspires, Unites
• Advises (How-Tos), Amuses (Funny PIctures and Quotes)
• Amazes, Gives (Offers, Deals)

The right words can double, triple and multiply your web visits beyond belief.

Social Media is about a lot of things, and words are at the very heart of it all.

Please TweetMe

How to Boost Your Social Media Engagement

IMAGE: MASHABLE, WILL FENSTERMAKER

BOB CARGILL for ClickZ 20 hours ago

 

 

As a writer by trade, it's not easy for me to utter these words, but I'm not going to lie: On social media, a picture is worth a thousand words.
It's true. Content may be king, but visuals rule. All the latest studies and statistics suggest that images on social media command more attention than text alone.

If you want more likes, comments, shares, retweets, and clicks, you want to include pictures with your social media posts. You want to be more visual.
As Carla Gates says here on her 3 to 5 Marketing Blog...

"Images used in your social media (and by definition, your blog content) are far more attention-grabbing than text or plain old links, more likely to be shared, evoke emotional reactions in viewers (and emotion SELLS), and can portray a lot of information quickly and more efficiently than text."

http://goo.gl/4y37nz 

(Tweetme)

5 Twitter tips that will set your blog on fire: #4 is killing it for me

April 23, 2014 by Shawn Ozbun

00:00

00:00

Podcast: Play in new window | Download

I have to be honest, Twitter has not been good to me over the years. Of all the social media platforms available to us today, i’ve personally had the most trouble with Twitter. It’s been really hard for me to gain followers and to get decent traffic to my blogs and websites using a tweet.

With that said, I may be changing my tune soon. I have recently implemented some new strategies that are starting to pay off and I wanted to share them with you.

5 Twitter tips that will set your blog on fire

http://goo.gl/pJ7e1t

How to Increase Your Social Media Click-Through Rates

By Karl Staib
Published April 23, 2014 

Want more traffic to your website?

What if you could double the click-through rates of your social media updates?

Extra traffic from Facebook, LinkedIn and Twitter would be nice, right?

In this article you’ll discover four steps for crafting a great call to action that improves click-throughs.

Why Driving Traffic Matters

Your website is the hub of your online marketing efforts. It’s where your audience can find the answers to their questions and where you deepen relationships with readers, offer value to visitors, and yes, maybe even encourage email signupsand purchases.

In an ideal world, you’d be funneling all of your social fans and followers to your website so you could do just that.

http://goo.gl/h8kcKg