- A recent survey found that:
- in-house attorneys exhibit widespread trust (84%) in blogs.
- they read blogs authored by legal professionals or branded by other firms more often than they read blogs written by actual journalists or regular bloggers.
- more than half of respondents said they think that a prominent blog or blog post will influence clients to hire one firm over another.
While daily blog readership dropped 10% compared to 2010, weekly and monthly readership more than made up for it, shedding new light on the quality versus quantity debate regarding blogs.