National Law Review March 17, 2014
Social media have revolutionized how financial institutions interact with customers and the public. Facebook, Twitter, Google Plus, LinkedIn, Flickr, YouTube, Yelp and other social media sites permit institutions to market products and services, provide incentives, facilitate new account applications, invite performance feedback, recruit employees, and receive and respond to complaints in new and effective ways.
http://www.natlawreview.com/article/avoiding-digital-catastrophe-considerations-managing-social-media-risks