In 2014, Dustin Stout outlined how he grew his audience, and how you can find readers too. It’s worth revisiting so you start this year off on the right foot. What would you add?
In today’s instalment of the Finding Readers theme week, we delve right into Dustin Stout’s incredibly eye-pleasing site, dustn.tv, and hear how he has built a blog people just can’t help but read and share.
In today’s instalment of the Finding Readers theme week, we delve right into Dustin Stout’s incredibly eye-pleasing site, dustn.tv, and hear how he has built a blog people just can’t help but read and share.
When I launched dustn.tv in March 2011, I had no idea what I was doing. All I knew was that I had some insight and skills that people needed and I genuinely enjoyed helping people.
Between then and now, I’ve had successes and complete WTF-just-happened failures. Through all of that I believe I’ve landed on a handful of crucial elements that have allowed me to get to where I am today.
1. Give the Reader A Beautiful Experience
It doesn’t matter if you have the most amazing, jaw-dropping, slap-yo-mamma content in the world, if people don’t read it. When someone lands on your webpage you have five seconds or less to prove that your site and its content is worth their precious time. So if your web design is cluttered, hard-to-read and visually unattractive, you’re content may not have the chance it deserves.
One of the primary reasons people continue to visit and read my blog (rather than just through an RSS reader or email) is because the reading experience is enjoyable.
With all the templates, themes, and examples of good design permeating the digital space, there’s no excuse for poor design. You don’t have to be a designer in any sense of the word to create a beautifully-designed, content-focused blog. Just find what’s working, what you would enjoy looking at, and imitate it. You can read my tips for creating a stunning reading experience for your readers here.
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