Do you use Facebook ads to boost your business?
Are you confused by the latest changes?
Recent changes made to Facebook’s ad campaign structure can affect how you set up and test your ads.
In this article you’ll discover how to set up a Facebook ad campaign in the new structure.
Find out how recent changes to Facebook ad campaigns affect your marketing.
Campaign Structure Changes
The biggest change is that budget, schedule, bidding, targeting and placement of your ads are all configured at the ad set level. Only the images, copy, call-to-action button and Facebook page are configured at the ad level.
So if you are split testing your ads and changing a variety of things, you may need to set up multiple ad sets, as well as multiple campaigns.
Facebook changes the ad set settings.
http://www.socialmediaexaminer.com/facebook-ad-campaign-changes/
