What’s New This Week?
Facebook Introduces Facebook Audience Insights: “A new tool designed to help marketers learn more about their target audiences, including aggregate information about geography, demographics, purchase behavior and more.”
“Audience Insights is different from Page Insights because it looks at trends about your current or potential customers across Facebook, whereas Page Insights looks at the interactions with your Page (i.e., likes, comments and shares).”
http://www.socialmediaexaminer.com/facebook-audience-insights/
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