A Scientific Guide to Writing Great Tweets: How To Get More Clicks, Retweets and Reach

What do people want from brands on Twitter?

According to Twitter, there are 255 million active Twitter users generating more than 500 million Tweets per day. Link clicks are by far the biggest way users interact with content, accounting for 92% of all user interaction with Tweets.

Twitter users follow a median of 6 brands on Twitter, looking for things like interesting and fun content, news and updates, discounts and promos and more.

So we know your customers are on Twitter, ready to click some links. They want to hear from you there and take actions that can benefit your business.

Twitter’s research shows that:

http://buff.ly/1rYYJ7z  pic.twitter.com/CJ9D0rC571

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