A little while back, I wrote a post about how new startups may be better off focusing less on buzz and marketing and more on product quality and building organic support. After all, we’ve seen so many super hyped, promising new businesses fall flat lately, especially in the tech world.
To illustrate my points, I used the story of how my company, HootSuite, went from 0 to 5 million users with barely any advertising budget.
As usual, many of you left interesting and insightful comments on the topic, including Khaled Kobrosli who asked: “How did you reach 5 million users in 3 years; how did you let people know about your product?”
And Kundu B.S. who followed up with: “What were some of the specific techniques you used to get from, let's say 500,000 (at which point you probably know it works) to 5 million (when you probably know it's fine-tuned)?”
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