Every new site that we build for clients comes with the ability to blog, out of the box. So, naturally, blogging is always one of our first recommendations. Not because it's there but because it makes good business sense to do so.
First, every website needs to have *some*method for regularly adding new content. Google search engine results are based on relevancy. The more relevant a site is for a given search the higher it will rank. Google tries to determine relevancy using a number of factors, but two important ones are frequency of keyword and update frequency. So, the more often you write, using specific targetted keywords, the better your site will perform in search engines.
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