The Lifespan of Social Media Posts

Posted by:Melissa Leiter

A key component to a comprehensive social media strategy is going to be consistency.  Whicheversocial media platforms you choose, you are going to need to be posting consistently. 

So just how consistent do you need to be on those social media platforms? Well, that question is best answered if we break down the overall lifespan of social media posts on different platforms.

Today I’m going to provide some insights on just how long your comments, questions, photos, videos, etc. last on social networks:

Twitter: I’ve seen people quote 18 minutes, a couple of seconds and several hours.  Whether or not one of those times is the most appropriate is not the point. What you should takeaway is that this is probably the most cutthroat platform where your posts disappear the fastest. The lifespan of your tweets largely depends on the amount of people your followers are following.  If you are one of 3,000, your tweet is probably going to be closer to that couple of seconds lifespan. Keep it short and sweet and attention-grabbing to make sure your tweet gets seen and gets engagement.

http://goo.gl/0HTSbV

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Regulation and Enterprise Social Media

Everyone's heard the saying, "opposites attract," but do they last forever? As a culture, we love rooting for hopeless relationships—whether in books, movies, or reality. The naïve pig and prolific spider in, “Charlotte’s Web.” The wealthy, obnoxious woman and struggling carpenter in the movie, “Overboard.” Oil and vinegar or dry wine and steak. We close the book and leave the movie imagining happily ever after. We enjoy contrasting tastes that complement one another. In other real-life scenarios, it’s much more complicated.

Take the connection between regulation and compliance and enterprise social media. They seemingly repel one another. But by embracing differences and making compromises, this relationship can work harmoniously. And we don’t have to dream about it.

That’s why we invited Joanna Belbey, Social Media and Compliance Specialist for Actiance, Inc., Tom Chernaik, CEO of Command Post, and DeShelia Spann, who directs employee advocacy initiatives as the Digital Marketing Manager at Eaton, to steer us in our exclusive, live webinar: Charting the Course for Enterprise Social Media in a Regulated Industry. Join us to explore enterprise social media strategy for regulated businesses on
 Tuesday, June 24, at 12 p.m. EST / 9 a.m. PST.

http://goo.gl/kUefpm

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Add Fuel to Your Social Media Marketing with Content Curation

If your company does not practice content curation, your social media presence is likely overly brand-focused.  Making your social media marketing all about your brand is a major faux pas; it runs
contrary to the ethos of community-based social media—where authentic engagement and an active exchange of ideas are de rigueur. You should refrain from being overly “salesy” in your social media marketing.  Your social networks hold more value than simply acting as content distribution channels. Direct sales solicitation is not welcome on social media, and your social audience will indeed unfollow and unlike you for interruptive messaging.  Only talking about yourself and sharing your own content is not social. Ensure that your social media marketing is not off-putting by offering value with high-quality content curation.

Content curation can significantly broaden your social audience. To leverage the power of content curation, you must seek out, find, curate and share highly relevant, industry-leading content across your social networks—including Facebook, Twitter, Google+ and LinkedIn at a minimum.  High-quality content curation is valuable to others and can ramp up your social lead generation. 

http://goo.gl/8QClAv

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Unscrambling The Myths About Social Media [INFOGRAPHIC]

Social media has transformed the way we communicate, how we consume content, and the speed at which we demand marketers respond to our needs.

 

Today, it's important for brand and marketers to be agile - to adapt to consumers' dynamic and synchronize with modern tech culture. Companies that can't provide real-time, relevant content and experiences will become obsolete.

 

In a mission to leverage cultural insights to elevate brands' efforts in all aspects of marketing and innovation, the folks at sparksandhoney have unscrambled the myths about social media to help you stay in sync with shifting online habits.

 

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9 Fresh and Effective Ideas for Your Social Media and Content Marketing Campaigns

Audiences are just drowning in horrible content, even after Google and its Hummingbird changes. Worse yet, people (and companies) are still using methods that are dated and maybe at most one or two ways to market their content. 

Let’s think about this for a minute. Brands today have more options for content marketing, such as investing in social media strategies, blogs, eBooks, videos, and much more. If you’re smart, you’ll know that the more ways you market your content, the better the results you want will be.  This means consistently coming up with lots of content marketing ideas in order to get more engaging content out there. 

Brain burnt out from trying to find fresh and effective ideas? Don’t worry, I’ve got you covered. 

http://goo.gl/FYNX22

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Social Media and Its Influence on the Legal Realm

Posted by:Kayla Minguez

There are certain ethical boundaries that define the law industry, and some people may argue social media hasn’t exactly made ethical dilemmas easy to solve.  Keep reading to learn about how social media has impacted legal proceedings, and what that means for legal experts or even members of a jury.

Getting Too Friendly on Facebook

It may not ordinarily seem like a conflict of interest for a lawyer to accept a friend request from a local judge on Facebook, but if those two legal experts are together in a courtroom to present or hear a case, you can quickly see the clear conflict. This situation actually happened in North Carolina, causing a judicial ethics advisory committee in Florida to issue an opinion that it’s okay for judges or lawyers to “like” each other’s pages, but not actually become friends on Facebook.

http://socialmediatoday.com/kayla-minguez/2410876/social-media-and-its-influence-legal-realm

What Pictures Tell: The Future of Social Is Visual

Today I’m in Austin, Texas, a town that for years bore the stamp of its native (nearby Johnson City) son, Lyndon Baines Johnson, our 36th President, whose library is housed at the University of Texas near my hotel.  Besides the Civil Rights Act, the Great Society and escalation of the Viet Nam War, LBJ will probably always be known for the famous “Daisy” attack ad in his campaign against Barry Goldwater in 1964.  Amazingly, the ad only aired once, but its power to paint Goldwater as a warmonger contributed to LBJ’s landslide victory.

Had LBJ been around today Doyle Dane Bernbach would have had the viral capabilities of visual social media to support its strategy. Snack-able, sharable and visceral, well-crafted and chosen pictures and video cut through the noise to reach directly to the consumer.  

A 2012 study by ROI Research found that when users engage with friends on social media sites, they enjoy their pictures the most. Photos on Facebook generate 53 percent more likes than the average post, according to a HubSpot survey.

http://socialmediatoday.com/robin-carey/2100946/what-pictures-tell-future-social-visual