Are you just chasing numbers and forgetting what really matters?
Many marketers busy themselves growing lists, fans and followers, but ignore a metric that creates mobs of raving supporters. It’s called engagement, and it can boost your brand lift by over 300%.
As 55% of readers spend less than 15 seconds actively on a page (Chartbeat, March 2014) we need to move away from advertising influenced metrics, such as clicks and page views, and start measuring the impact of our social media campaigns with more sophisticated metrics, such as activity and reach.
Valuable audience engagement is all about QUALITY over QUANTITY.
Too many of us skip ahead to the fun part and underestimate the importance of fundamentally engaging your target audience first – don’t wait for them to find you!
In this post, I’m outlining 5 ways to increase engagement with your target audience, to create more value for you and your readers and viewers.
Read more at http://www.jeffbullas.com/2014/05/14/55-ways-to-increase-engagement-with-your-target-audience/#JZzxgabAvjGZeg23.99
