by Jason Clegg
This blog post is already starting to make me feel old. :) Here I am recollecting on the "deep dark past" of SEO days gone by. Dusty old tomes. SEO Wizards with pointy hats and long pipes. Fairy tale cre
In some ways, what I call "The Old SEO" almost does have that dreamy quality about it -- shrouded in mystery and painted in Golden Age imagery. Yes, folks, there definitely was a time when you could get your SEO Toolbox out, go to work on any ol' website, and *whiz-bang-plop* you got yourself a top ranking site.
The Old SEO process was really about finding target keywords and then building an SEO campaign tightly focused around those target keywords. If you were early to market and your competition was low enough (or lazy enough), you had a pretty strong chance at making some basic tweaks and seeings some success. In some markets, this process still works -- at least temporarily -- but not for long.
The Old SEO was mostly about "off-site optimizations" -- link building, article marketing, comment linking, etc. But then, something happened. To be fair, a lot of things happened.
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