Law firms are getting upset that the content they post to their Facebook firm pages no longer reaches the people it once did.
After all, many firms have worked a long time accumulating likes. They’d like their content to be displayed in the Facebook Newsfeed of those who liked their firm pages.
If they want the same reach today, Facebook advises firms to buy advertising on Facebook to promote their posts. Law firms and their marketing consultants are screaming foul play. “Why should we be forced to pay for what was once free?”
Bloomberg’s Sarah Frier (@SarahFrier) reporting from Facebook CEO Mark Zuckerberg’s public question-and-answer session today, shares there is nothing sinister here on Facebook’s part.
Zuckerberg says he has “empathy” for people looking to grow their businesses off of likes, but there is more competition for the same space today.
