Social more important than Google for law blog traffic?
Who would have thought even a couple years ago that social media may be as important as Google in drawing traffic to your law blog. After all, eight or nine years ago we said BLOG stood for “Better Listing On Google.”
Reading an interview of BuzzFeed’s co-founder and chief executive, Jonah Peretti (@peretti), by The New York Times’ Claire Cain Miller’s (@clairecm) was a real eye opener on the importance of social media for law bloggers.
BuzzFeed, an entertainment and news-focused Internet media company founded eight years ago, has experienced huge growth the last couple years because they move their stories on social media, as opposed to relying on search traffic. So much so that the company is now valued at over $800 million based on a recent investment of $55 million.
Peretti’s message to Miller was that the source of traffic to news, information, and media sites is shifting from search to social. A year ago, readers were much more likely to come to media sites from search engines, but now they are increasingly likely to come from social networks.
The numbers from the Shareaholic network, whose 350,000 client sites get 400 million unique visitors a month are stunning. Last July 13% of the traffic came from social and 41% came from search. This June 31% of the traffic came from social while 29% came from each search.
TweetMe Please
