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Showing posts with label Google Analytics. Show all posts
Showing posts with label Google Analytics. Show all posts

Wednesday, September 24, 2014

How to Increase Your Facebook Conversions Using Google Analytics


social media how toDo you want to improve your Facebook conversions?
Have you considered combining the power of Google Analytics with your Facebook Insights?
Comparing this data can help you find Facebook fans who are most likely to convert.
In this article I’ll show you how to identify an optimum audience and match it with your Facebook fans for increased conversions.
increase facebook conversions
Find out how to increase Facebook conversions with Google Analytics


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Tuesday, July 15, 2014

How to Use Google Analytics Audience Data to Improve Your Marketing


social media how toDo you need to learn more about the Audience reports in Google Analytics?
Do you want to know more about your website visitors?
Understanding the demographics, behaviors and interests of your website visitors improves your online marketing.
In this article I’ll share what data is found in the Google Analytics’ Audience section and how it can apply to your online marketing strategy.
google analytics audience
Take a deeper look into your audience data on Google Analytics.

Note: One way to get the most out of any Google Analytics data is to set up conversion goals. If you haven’t done this already, set up the easiest goal type by reviewing the first point under the Google Analytics Admin header in this Google Analytics Basics post.

Friday, June 20, 2014

The Best Google Analytics Metrics for Social Media Professionals


The Best Google Analytics Metrics for Social Media Professionals
Adam Singer, Google@AdamSinger

Special Guest: Adam Singer

Adam Singer, Analytics Advocate at Google, joins the Social Pros Podcast this week to discuss what it’s like working for Google Analytics, measuring macro versus micro conversions for social media, and the importance for every business and professional of measuring success.

Sunday, April 27, 2014

Why Mobile Ads Are Seen as a Boon to Facebook, But a Plague to Google


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IMAGE: MASHABLE COMPOSITE, ISTOCK LUSHIK
Analysts gave Facebook a big thumbs-up this week for its transition to mobile.
As the company reported on Wednesday, mobile ads now represent 59% of its overall ad revenues, up from 30% in Q1 2013. Brian Wieser, an analyst withPivotal Research, called it a "monster quarter" for Facebook that was driven largely by growth in mobile.
The situation at Google wasn't as sunny. Since Google blamed mobile for depressing costs-per-click by 9% in the quarter, mobile was an obvious impetus for missed earnings. Even though Google's ad business grew 16.5% in the quarter, that was less than expected. As Wieser noted, "erosion was consistent with our general expectations, if worse than we expected, and probably worse than many investors expected too."

Saturday, April 26, 2014

Google Analytics Single Reporting View: This Week in Social Media

social media researchWelcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week?

Google Analytics Adds Ability to See All Data in Single Reporting View: “Now you can see all data you send to one Google Analytics property in a single reporting view, regardless of the collection method you use or where the data comes from.”

google analytics multi device behavior

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