By David Piper
There’s a new kid on the block looking to take on eBay and Amazon.
At first glance you may think 11Main.com is just another Internet startup that will quickly fade and disappear, as have so many others that tried to compete with the big boys. But 11 Main has a big brother in the form of Alibaba, the largest company in China’s vast e-commerce marketplace.
Alibaba will list in the U.S. later this year with an initial public offering likely to raise as much as $16 billion. Analysts believe the decision to start 11 Main now is an attempt to feed off the publicity of the upcoming listing.
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