Blogger outreach. It’s a tricky one. Reaching out to prominent industry bloggers and asking for a favour – and a significant one at that: can you promote my content for me? It’s not easy.
It neatly encapsulates some of the big fears we have as humans, fear of rejection, the fear that we don’t belong, the feeling that some people are unreachable - that they are somehow different from us and should not be troubled with our trifles. Yes, all of that.
But what happens when you grit your teeth, realise you have to do it, and do start to make those connections? You realise what a helpful industry we’re in, that people are generally receptive to your approach (if they’re approached in the correct way and if you’re producing good content) … and you realise that, hey, you might belong after all.
Oh, and you make some mistakes too. In my first, faltering attempts at blogger outreach, here’s what I learned …
Read more at http://www.jeffbullas.com/2014/01/15/mistakes-made-lessons-learned-what-i-gained-from-my-first-blogger-outreach-campaign/#puZHMvGwUkVJ3svq.99
