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It’s been nicknamed “Mobile-geddon.” The misinterpretations surrounding Google’s April 21 algorithm updates resulted in panic in the tech and business communities last week.
There are two major changes at play in Google’s recent move to favor mobile:
First, Google will adjust its search results order to favor mobile-friendly sites. Second, apps will be discoverable in mobile search results with deep links driving new app downloads.
For us at Bluebridge, these changes do not come as a surprise—and we are not panicking. With about 60% of online traffic coming from mobile, it is no surprise that Google is making moves to cement mobile as king. Here are the five most important things you need to know to stay ahead of the game—and hopefully alleviate some fears.
There Is No Cause for Panic
I’m excited for these changes and what they mean for increased app discoverability. As a developer or business owner, you might feel a burden to catch up with mobile trends. But as a mobile user, you should be excited about these new experiences that will make your mobile searches more intuitive. Harness that excitement, and think about what this means for your mobile app.
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