By Christian Karasiewicz
Or do you only post videos occasionally?
YouTube Cards let you add interactive cards to your videos. They provide excellent motivation for viewers to act on your calls to action.
In this article, I’ll explain how to use YouTube cards to promote your business, products and services.
Discover how to use YouTube Cards to promote your business.
Why YouTube Cards?
YouTube cards are a powerful way to maximize your results.
When your audience watches your YouTube videos, you no longer need to hope they remember the website address you mentioned or look in the video description for a link. Just create a visual card they can instantly click on for that important information.
YouTube cards include an image, title, link and a call-to-action.
This YouTube video uses the cards feature.
There are six types of cards from which to choose: merchandise, fundraising, video, playlist, associated website and fan funding. It just takes a few minutes to set up YouTube cards. Make sure whichever card you use aligns with the goals of your video.
Here are five ways to use YouTube’s card feature.
#1: Drive Traffic to Your Website
YouTube cards are an excellent opportunity is to send viewers to other content on your website. Keep in mind, you need to do more than just drive your audience to your homepage. You need to let them know where to go or what you want them to do once they get there.
Each video should have a particular goal. This is on top of watching your video and engaging by liking or leaving a comment. This is where the call to action is really important.
Musician Chris Robley adds YouTube cards to his music videos. Add a link to relevant content on your website to YouTube video cards.
If your video is a how-to and your goal is to inform, then use a card to send your audience to discover more tips on your website. Include the link to the “how to” category on your blog.
If your video is a keynote and the goal is get hired to speak, then include a card to send your audience to the speaker page on your site.
Chris doesn’t just add a link and expect fans to find their way around. He includes a video card with the call-to-action to visit his website for news and tour dates related to his music.
#2: Grow Your Email List
YouTube allows up to five cards per video. One of them can be an incentive to sign up for your emails.
An email list is essential for relationship development in any business. Stay in touch with your audience, while doing ongoing lead generation for your sales funnel. This is more eventual than immediate sales. Warm up the people on your list, and promote your products and services to them over time.
Add up to five cards in one video. Musician Chris Robley has a second card that asks people to join his email list.
Musician Chris Robley from the previous example shows multiple cards in his videos. Early in the video he promotes tour dates. Towards the end of it, there’s a second card, which asks viewers to join his email list and get three free songs in the process.
When you use a card to offer free content in exchange for an email signup, it helps potential customers learn more about you and what you have to offer, whether it’s music, education or something else.
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