1. Learn about your customers and connect with your audience
All successful businesses have grown to know their audiences very well. The benefit of social media is that, getting to know your audience is now easier then ever. With analytics like Facebook Insights in Hootsuite you can understand the major demographics and patterns of your customer behaviors. This not only allows you to better target your audience but it also helps you understand the specific needs of your customer base.
While gaining insight on the demographics of your audience, social also helps you connect on an individual level.
“Social media and Hootsuite have given us an opportunity and platform to connect with those individuals, and that is such an important part of our customer service and brand strategy. Having that connection and being able to reach someone immediately has worked wonders for our brand.” – Baby K’tan
Social media has also helped Ren Management connect with their audience in a better way.
“In the ever-changing music business, social is becoming more and more a part of standard practice. Using social helps make it easier to make a personal connection with our followers and fans. We are seeing growth in fan our base because we are connecting personally and making it personal.” - Ren Management
2. Reach a new audience locally and globally
Those familiar with Twitter will know that it’s easy to use Twitter to connect with current customers or seek out a new audience. Tools like geo search in Hootsuite or searching for certain hashtags can help you find what people are tweeting about in your neighborhood or what people are tweeting about in general. For example, if you run a brewery and search for hashtags about local beer, you can see what people in your area are excited about. You could then use this as an opportunity to engage with them and let them know what beer you offer.
Organizations like San Francisco Ballet believe that, “by offering added value to our online audiences, social media enables us to engage and nurture our existing fans, while expanding into new audiences.”
Radio Italia also uses social media to, “reach a wider range of people around the globe. It’s another way for us to connect with our audience.”
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