Social media access is going to change with the practical use ofwearable technology and your business will have to adjust to reach the right audience.
The debut of the Apple Watch in April is just one of many releases of wearable technology. Intel, Samsung, and Motorola have already put their smart watches on the market, unleashing a whole new era of mobile capabilities for the consumer. These smart watches will enable the wearer to conduct basic functions as if they were using their smart phone. GPS location services, receiving “tap” alerts from incoming messages, accelerated app access, and virtual wallets are all aspects of mobile devices that change how social media advertisements will reach and affect the consumer.
The Changeup
Wearable technology will alter how customers receive media messages because the screens for these smart devices are much smaller (about 42 mm) than a typical smart phone or tablet. The decrease in size limits the amount of information the user can comfortably observe and makes marketers work to have their message read effectively.
Banner and pay-per-click ads could become obsolete due to the change in screen size and difference in interface, so branching out to more user friendly media is key. But using wearable technology opens up a new conundrum for advertisers: how do you reach a consumer who is more receptive, but simultaneously more limited.
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