From James: Today’s post is the fourth and final in a series of articles on social media marketing – all part of a contest within TopRank Marketing for a chance to attend Social Media Marketing World. Watch for live posts from the winner of the contest March 25 -28.
Boom! Making an impact and making it quickly is a primary goal of social media. You only have a few seconds to grab ahold of the attention of your followers while they’re scrolling through their stream, so impact is important.
Instagram’s growth is closely related to the power of its users. One image can tell a full story, with a wide variety of emotions and feelings surrounding it. By having the right lighting, colors and filters, a strong message can be conveyed to and felt by all of the followers of the account. Then add a few words and a hashtag or two, and a mini billboard conveys a message that a 30-second commercial might have a difficult time competing with. This post will show how Instagram can make an impact without having to include much in the way of verbal messaging.
The impact of Instagram can be seen by its rapid growth in users. In just 2 months after its initial launch in 2010, Instagram had collected 1 million users and then hit 10 Million users near its 1 year anniversary. Now it’s sitting at 150 million active users with 55 million photos posted per da
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