By Anna Guerrero
Published January 14, 2015 
Do you want to create posts that generate higher user engagement?
Are your visuals driving social media traffic?
People engage better with visual content because it’s easier to understand, can tell a story and evoke emotions more easily than written posts.
In this article I’ll show you 11 ways to increase social sharing and fan engagement with images.
Discover how to use visuals to engage your audience.
#1: Combine Visuals With Hashtag Campaigns
Hashtag campaigns have huge potential to boost the number of people talking about your brand. They encourage fans to create and share content around a particular hashtag or topic.
Visual posts designed for your brand’s hashtag help establish your campaign on social media channels. Visual posts are also more likely to be shared than text posts, making them a great way to kickstart your campaign.
Benefit Cosmetics created visual posts around a hashtag campaign.
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