The internet is a mountain, and if you climb that mountain, waiting for you at the top will be person with whom you need to make peace. I climbed my mountain and a woman named Justine Sacco was there.
One year ago today, Justine Sacco was the global head of communications for the digital media conglomerate IAC. Getting on a plane for a trip to South Africa, to visit family, she published a tweet: "Going to Africa. Hope I don't get AIDS. Just kidding. I'm White!"
At the time, I was editing Valleywag, Gawker's tech-industry blog. As soon as I saw the tweet, I posted it. I barely needed to write anything to go with it: This woman's job was carefully managing the words of a large tech-media conglomerate, and she'd worded something terribly.
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