By Brian Honigman
Published December 15, 2014 
Are you looking to establish credibility online?
Do you know how social media can help?
How and what you communicate on social media can position you as a trusted resource in your industry.
In this article I’ll show you how to effectively use social media to prove your place as an expert in your field.
Find out how to become a leader in your industry using social media.
#1: Find the Right Social Channel
The first steps to becoming a thought leader in your industry are deciding which social platforms fit your expertise and audience and then directing your efforts to those particular channels.
While it’s a good idea to share your content on multiple channels, you don’t want to do so at the expense of reaching your main target audience.
Marketo demonstrates this step well. They have a product that is highly specialized to marketers and business owners. In order to capture the attention of that professional audience, Marketo has to know where those people spend their time. In this case that social channel is LinkedIn—so that’s where Marketo spends most of their time sharing content.
Marketo reaches marketers and business owners where they’re most active.
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