Analysts say the search engine may be weak in mobile–and that's a big deal.
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Hold onto your Boolean operators—it’s a big claim. A recent article by Jim Edwards in Business Insider explored whether the Internet search engine provider Google Inc. is really as good as it gets.
“Search, as a business, is becoming a lot more complicated, with a lot more players, and a lot more stuff to be searched,” he said. Edwards explained that social media, along with music and apps have confused the once-simple search principles of going onto the site and typing what you want into a box on the screen. “We may be entering an era in which keyword-matching and link-ranking aren’t good enough anymore,” he said.
Edwards said it may actually be startups who are posed to takeover where the behemoth fails. He said it “isn’t about your mom sitting with her laptop typing 'new shoes' into a text box. It’s about her daughter, who wants her phone to automatically surface relevant new material even before she asks for it.” Oh Siri?
Read more: http://www.lawtechnologynews.com/id=1397829864056/Is-Google-As-Good-As-It-Gets%3F#ixzz2zLZW53m2
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