Today’s social media marketing campaigns have a big job to accomplish for brands. They are a vehicle for consumers to discover new products and engage with brands, but companies now expect them to close the deal and drive revenue, converting an online audience into loyal customers.
According to research compiled by MobStac in 2013, 78 percent of consumers rely on social media to guide their purchases, proving that social plays a pivotal role in consumer decisions.
But today consumers are bombarded by marketing messages on television and radio, in magazines and newspapers and on smartphones and laptops. Amidst all this marketing and advertising chatter, brands can increasingly become ignored if they don’t execute a coordinated and cohesive marketing effort that ties television and print advertisements to social media, and eventually convinces consumers to complete a transaction.
The most crucial component of connecting social media and revenue is steering social fans and followers to a website, a process that in theory sounds simple, but in reality requires creativity and well-structured campaigns.
Read more at http://www.jeffbullas.com/2014/04/19/how-to-reap-revenue-from-your-social-media-marketing-campaigns-3-case-studies/#qStFR5IZOvUGsg3p.99
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