While much of social media can now be automated, there is still so much to gain from actually being social. This means getting to know your followers, which in turn will help you engage them in an effective and interesting way. The following featured apps are designed to help you better understand and engage your social media audience.
http://blog.hootsuite.com/get-to-know-your-followers-better-with-new-hootsuite-apps/?utm_source=content+team&utm_medium=owned+social&utm_campaign=content+team+owned+social
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